CRM A Complete Guide - 2021 Edition

Do leads seem like a good customer fit based on location, organization size, and industry?

Do you have the means of delivering content to a list of potential and existing customers?

How do you feel about the idea of having long term relationships with service providers?

How else are large, complex systems going to compete for small to mid size market revenue?

How many different communication channels does your organization provide for a customer?

Is it possible to create a self-service knowledge base for your customers and employees?

What are your organization benefits from maintaining a close relationship with customers?

What do you see international students as customers, consumers, partners or beneficiaries?

Which channels does your customer support team use to proactively reach out to customers?

Why have customer satisfaction scores remained relatively steady over the past few years?

This CRM Guide is unlike books you're used to. If you're looking for a textbook, this might not be for you. This book and its included digital components is for you who understands the importance of asking great questions. This gives you the questions to uncover the CRM challenges you're facing and generate better solutions to solve those problems.

Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role… In EVERY group, company, organization and department.

Unless you're talking a one-time, single-use project, there should be a process. That process needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?'

This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make CRM investments work better.

This CRM All-Inclusive Self-Assessment enables You to be that person.

INCLUDES all the tools you need to an in-depth CRM Self-Assessment. Featuring new and updated case-based questions, organized into seven core levels of CRM maturity, this Self-Assessment will help you identify areas in which CRM improvements can be made.

In using the questions you will be better able to:

Diagnose CRM projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices.

Implement evidence-based best practice strategies aligned with overall goals.

Integrate recent advances in CRM and process design strategies into practice according to best practice guidelines.

Using the Self-Assessment tool gives you the CRM Scorecard, enabling you to develop a clear picture of which CRM areas need attention.

Your purchase includes access to the CRM self-assessment digital components which gives you your dynamically prioritized projects-ready tool that enables you to define, show and lead your organization exactly with what's important.

© 2020 5STARCooks (E-bog): 9781867497424

Release date

E-bog: 11. december 2020