Lyt når som helst, hvor som helst

Nyd den ubegrænsede adgang til tusindvis af spændende e- og lydbøger - helt gratis

  • Lyt og læs så meget du har lyst til
  • Opdag et kæmpe bibliotek fyldt med fortællinger
  • Eksklusive titler + Mofibo Originals
  • Opsig når som helst
Start tilbuddet
DK - Details page - Device banner - 894x1036

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business

9 Anmeldelser

3.8

Serier

1 of 1

Længde
6T 54M
Sprog
Engelsk
Format
Kategori

Økonomi & Business

To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT.

Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . . now more than ever, content rules!

Today, you have an unprecedented opportunity to create a treasury of free, easy-to-use, almost infinitely customizable content that tells the story of your product and your business, and positions you as an expert people will want to do business with.

Ann Handley and C.C. Chapman, business writers, speakers, and marketing thought leaders for clients such as The Coca-Cola Company, HBO, and Verizon FiOS, show you how to leverage all of today’s tools to create content that truly speaks to your audience. They’ll show you how to:

•Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy •Explore ways to integrate searchable words into your content without sounding forced (or sounding like “Frankenspeak”) •Write in a way that powerfully communicates your service, product, or message across various Web mediums •Create a publishing schedule that allows you to create different kinds and types of content at once

Offering examples of businesses using content effectively across a wide range of industries and fascinating explanations of how you might approach your own content strategy, Content Rules is the essential field guide to creating your story, finding the right balance of humor and humanity in your content, and building a portfolio of value that will keep delivering for the long haul.

© 2011 Ascent Audio (Lydbog): 9781596598522

Release date

Lydbog: 27. juli 2011

Andre kan også lide...

  1. The Art of Opportunity: How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking Parker Lee
  2. Conversation Marketing: How to Be Relevant and Engage Your Customer by Speaking Human Kevin Lund
  3. Make Your Idea Matter: Stand Out with a Better Story Bernadette Jiwa
  4. Bigger Than This: How to Turn Any Venture into an Admired Brand Fabian Geyrhalter
  5. Be Fearless: 5 Principles for a Life of Breakthroughs and Purpose Jean Case
  6. Influencer: The Power to Change Anything Joseph Grenny
  7. Insight Out: Get Ideas Out of Your Head and Into the World Tina Seelig
  8. Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart Sheryl O'Loughlin
  9. The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Patrick Vlaskovits
  10. The Creator's Code: The Six Essential Skills of Extraordinary Entrepreneurs Amy Wilkinson
  11. Strategy Builder: How to Create and Communicate More Effective Strategies Duncan Angwin
  12. High-Tech, High-Touch Customer Service: Inspire Timeless Loyalty in the Demanding New World of Social Commerce Micah Solomon
  13. Start Before You're Ready: The Young Entrepreneurs Guide to Extraordinary Success in Work and Life Mick Spencer
  14. Inside the Tornado Geoffrey A. Moore
  15. Non-Obvious: How to Think Different, Curate Ideas & Predict The Future Rohit Bhargava
  16. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success Shane Snow
  17. How to Speak Human: A Practical Guide to Getting the Best from the Humans You Work With Dougal Jackson
  18. Disciplined Entrepreneurship: 24 Steps to a Successful Startup Bill Aulet
  19. Business Model You: A One-Page Method For Reinventing Your Career Timothy Clark
  20. Blueprint to Business: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't: An Entrepreneur's Guide to Taking Action, Committing to the Grind, And Doing the Things That Most People Won't Michael Alden
  21. Becoming the Boss: New Rules for the Next Generation of Leaders Lindsey Pollak
  22. The On-Time, On-Target Manager Ken Blanchard
  23. The Referral Engine: Teaching Your Business to Market Itself John Jantsch
  24. The Most Successful Small Business in the World: The First Ten Principles Michael E. Gerber
  25. The Art of Storytelling: Become a Memorable Speaker Made for Success
  26. Entrepreneurial You: Monetize Your Expertise, Create Multiple Income Streams, and Thrive Dorie Clark
  27. Integration Marketing: How Small Businesses Become Big Businesses? and Big Businesses Become Empires Mark Joyner
  28. Peak: How Great Companies Get Their Mojo from Maslow Chip Conley
  29. Global Brand Power: Leveraging Branding for Long-Term Growth Barbara E. Kahn
  30. Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative Scott Brinker
  31. Your Next Move Michael D. Watkins
  32. The New Brand You - Your New Image Makes the Sale for You Julie Broad
  33. Growth IQ: Master the 10 Paths to Grow Your Business Tiffani Bova
  34. Good Authority: How to Become the Leader Your Team Is Waiting For Jonathan Raymond
  35. What If It Does Work Out? How a Side Hustle Can Change Your Life Susie Moore
  36. Delight Your Customers: 7 Simple Ways to Raise Your Customer Service from Ordinary to Extraordinary Steve Curtin
  37. Pivot: The Art and Science of Reinventing Your Career and Life Adam Markel
  38. The Inner Game of Selling: Discovering the Hidden Forces that Determine Your Success Ron Willingham
  39. Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind Bernd H. Schmitt
  40. Brand, Meet Story: How to Create Engaging Content to Win Business and Influence Your Audience Heather Pemberton Levy
  41. Execution IS the Strategy: How Leaders Achieve Maximum Results in Minimum Time Laura Stack
  42. Creating Sales Stars: A Guide to Managing the Millennials on Your Team: HarperCollins Leadership Stephan Schiffman
  43. Hello, My Name is Awesome: How to Create Brand Names That Stick Alexandra Watkins

Vælg dit abonnement

  • Over 600.000 titler

  • Download og nyd titler offline

  • Eksklusive titler + Mofibo Originals

  • Børnevenligt miljø (Kids Mode)

  • Det er nemt at opsige når som helst

Flex

For dig som vil prøve Mofibo.

89 kr. /måned
  • 1 konto

  • 20 timer/måned

  • Gem op til 100 ubrugte timer

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Prøv gratis
Den mest populære

Premium

For dig som lytter og læser ofte.

129 kr. /måned
  • 1 konto

  • 100 timer/måned

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Unlimited

For dig som lytter og læser ubegrænset.

149 kr. /måned
  • 1 konto

  • Ubegrænset adgang

  • Eksklusivt indhold hver uge

  • Fri lytning til podcasts

  • Ingen binding

Start tilbuddet

Family

For dig som ønsker at dele historier med familien.

Fra 179 kr. /måned
  • 2-6 konti

  • 100 timer/måned pr. konto

  • Fri lytning til podcasts

  • Kun 39 kr. pr. ekstra konto

  • Ingen binding

2 konti

179 kr. /måned
Start tilbuddet