Consumers worry about sharing data online, yet most feel they have “no choice” but to share their data if they want to use online services. It's a catch 22 — and it is not a bus.

Trust is waning. A majority of consumers, globally, say that trust in the many digital service providers’ ability to keep their personal data secure has decreased over the past five years.

Still, despite serious concerns, most consumers share their darkest secrets online via cloud messaging services even though they recognize there would be repercussions for them if the information they shared was leaked.

No question, it's a catch 22. But what do we do? That's the catch. Again.

Have a listen to learn more about the connections and responsibilities between consumers and the businesses they rely upon to live their digital lives.

Note: This story contains promotional content. Learn more.

Guest Terry Ray SVP Data Security GTM, Field CTO and Imperva Fellow On Linkedin | https://www.linkedin.com/in/terry-ray/ On Twitter | https://twitter.com/TerryRay_Fellow

Resources Learn more about Imperva and their offering: https://itspm.ag/imperva277117988

Report | No Silver Linings: Insights into global consumers’ perception of trust, data security, and privacy in the digital world: https://itspm.ag/impervpovw

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