A New History of Management Stephen Cummings, Todd Bridgman, John Hassard, Michael Rowlinson
Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers
- Af
- Med
- Forlag
- Længde
- 7T 2M
- Sprog
- Engelsk
- Format
- Kategori
Personlig udvikling
Unify your teams and go to market like the best in the business
Hillary Carpio and Travis Henry of Snowflake helped scale the go-to market program behind one of the fastest growing software companies in history. Not satisfied with the traditional model of separate sales and marketing functions, they married both into integrated, account-based, cross-functional teams that targeted and closed business at historic rates—what they call "one-team GTM."
In Busting Silos: How Snowflake Unites Sales and Marketing to Win Its Best Customers, Carpio and Henry map out how you can do the same at scale. Learn to: turn your funnel upside down and stop wasting resources; design a one-team ABM program, align people with strategy, and win buy-in; deliver the right message at the right time to the right account; and scale your pilot to sell (and upsell) to enterprise heights.
Whether you are building a new ABM function or scaling an existing one, your ABM and sales development reps are likely siloed. To go to market at size, speed, and scale like Snowflake, that needs to change. Busting Silos is your roadmap to making it happen.
© 2023 Ascent Audio (Lydbog): 9781663729668
Udgivelsesdato
Lydbog: 18. juli 2023
Andre kan også lide...
- Good Business: The Talk, Fight, Win Way to Change the World Bill Novelli
- Choosing College: How to Make Better Learning Decisions Throughout Your Life Michael B. Horn, Bob Moesta
- Relationship Economics, 3rd Edition: Transform Your Most Valuable Business Contacts Into Personal and Professional Success David Nour
- Reputation Capital: How to Navigate Crises and Protect your Greatest Asset T.J. Winick
- Growth for Good: Reshaping Capitalism to Save Humanity from Climate Catastrophe Alessio Terzi
- Presentation Ready: Improve Your Sales Presentation Outcomes & Avoid the Twelve Most Common Mistakes Terri L. Sjodin
- At the Crossroads: Not-For-Profit Leadership Strategies for Executives and Boards Philip Coltoff
- Get Growing: Get Clients, Grow Faster, and Spend Less Time Selling Dean Seddon
- Questions That Get Results: Innovative Ideas Managers Can Use to Improve Their Teams' Performance Paul Cherry, Patrick Connor
- The Framemaking Sale: Sell More by Boosting Customer Confidence Brent Adamson, Karl Schmidt
- For the Win, Revised and Updated Edition: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact, 2nd Edition Dan Hunter, Kevin Werbach
- The Customer Excellence Enterprise: A Playbook for Creating Customers for Life Wayne Simmons, Tom DeWitt
- SOFR Futures and Options: A Practitioner's Guide Doug Huggins, Christian Schaller
- The Real-Time Revolution: Transforming Your Organization to Value Customer Time Jerry Power, Thomas Ferratt
- The Growth Advantage: A Business Blueprint for the Ultimate Competitive Edge Bob Lisser
- Seven Secrets for Negotiating with Government: How to Deal with Local, State, National, or Foreign Governments--and Come Out Ahead Jeswald Salacuse
- Complete Family Wealth: Wealth as Well-Being (2nd Edition) Keith Whitaker, Susan E. Massenzio, James E. Hughes, Jr.
- Emerging Domestic Markets: How Financial Entrepreneurs Reach Underserved Communities in the United States Gregory Fairchild
- Leadership for a Fractured World: How to Cross Boundaries, Build Bridges, and Lead Change Dean WIlliams
- How to Buy Real Estate Overseas Kathleen Peddicord
- Daily Practices of Inclusive Leaders: A Guide to Building a Culture of Belonging Eddie Pate, Jonathan Stutz
- Managing for performance excellence: vlerick on high-performing organisations Kurt Verweire, Regine Slagmulder, Koen Dewettinck
- Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage Adam Richardson
- Trusted Leader: 8 Pillars That Drive Results David Horsager
- The Conflict Resolution Phrase Book: 2,000+ Phrases For Any HR Professional, Manager, Business Owner, or Anyone Who Has to Deal with Difficult Workplace Situations Cornelia Gamlem, Barbara Mitchell
- Finding Allies, Building Alliances : 8 Elements that Bring and Keep People Together: 8 Elements that Bring--and Keep--People Together Mike Leavitt, Rich McKeown
- From Scrappy to Self-Made: What Entrepreneurs Can Learn from an Ethiopian Refugee to Turn Roadblocks into an Empire Yonas Hagos
- Stop Guessing: The 9 Behaviors of Great Problem Solvers Nat Greene
- The Heart of Finance: Emotional intelligence for financial planners James Woodfall, Cliff Lansley
- Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands
- Hard-Won Wisdom: True Stories from the Management Trenches Jathan Janove
- Digital Trailblazer: Essential Lessons to Jumpstart Transformation and Accelerate Your Technology Leadership Isaac Sacolick
- Pre-Commerce: How Companies and Customers are Transforming Business Together Bob Pearson, Mark Addicks
Vælg dit abonnement
Over 1 million titler
Download og nyd titler offline
Eksklusive titler + Mofibo Originals
Børnevenligt miljø (Kids Mode)
Det er nemt at opsige når som helst
Premium
For dig som lytter og læser ofte.
129 kr. /måned
1 konto
100 timer/måned
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Unlimited
For dig som lytter og læser ubegrænset.
159 kr. /måned
50% rabat i 3 måneder
1 konto
Ubegrænset timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Family
For dig som ønsker at dele historier med familien.
Fra 179 kr. /måned
2-6 konti
100 timer/måned pr. konto
Fri lytning til podcasts
Kun 39 kr. pr. ekstra konto
Ingen binding
Dig + 1 familiemedlem
2 konti179 kr. /måned
Flex
For dig som vil prøve Mofibo.
89 kr. /måned
1 konto
20 timer/måned
Gem op til 100 ubrugte timer
Eksklusivt indhold hver uge
Fri lytning til podcasts
Ingen binding
Har du en rabatkode?
Indtast koden her
