Enterprise data estates often optimize for platform expansion over decision velocity, producing reporting layers that signal activity but fail to accelerate strategic outcomes. In this episode, Barry McCardel, CEO at Hex, examines how leading organizations can compress the gap between executive questions and decision-grade insight to materially increase the enterprise value of data. The discussion focuses on tightening feedback loops, operationalizing collaborative and AI-augmented analysis, and redefining data ROI around adoption, trust, and measurable business impact rather than production metrics. This episode is sponsored by Hex. Learn how brands work with Emerj and other Emerj Media options at emerj.com/partner. Want to share your AI adoption story with executive peers? Click emerj.com/expert for more information and to be a potential future guest on the 'AI in Business' podcast!