Guests: Michael Sheldrick, Author and Co-Founder and Chief Policy, Impact and Government Affairs Officer at Global Citizen [@GlblCtzn]

On LinkedIn | https://www.linkedin.com/in/michael-sheldrick-30364051/

On Twitter | https://twitter.com/micksheldrick

Website | https://michaelsheldrick.com/

On Facebook | https://www.facebook.com/michael.sheldrick/

On Instagram | https://www.instagram.com/micksheldrick/

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Host: Marco Ciappelli, Co-Founder at ITSPmagazine [@ITSPmagazine] and Host of Redefining Society Podcast & Audio Signals Podcast

On ITSPmagazine | https://www.itspmagazine.com/itspmagazine-podcast-radio-hosts/marco-ciappelli

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This Episode’s Sponsors

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Episode Introduction

In this new episode of the Audio Signals Podcast, host Marco Ciappelli sits down with Michael Sheldrick, co-founder of Global Citizen and author of "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World". Michael opens up about the power of storytelling and its unique ability to inspire change in society. They express how by leveraging influencers and storytellers, substantial social changes can be made in the world.

They converse about Michael's journey, from spearheading advocacy initiatives to becoming a renowned author. Sheldrick shares captivating anecdotes, including his impactful involvement in a campaign to eradicate polio and his mobilization of superstars like Rihanna for advocacy efforts. He discusses the balance between creating awareness about issues and providing clear, actionable solutions.

Michael illustrates the importance of identifying clear, achievable goals before launching a campaign and advocates for crafting compelling narratives to gain audience support. He provides valuable insights into harnessing the power of social media for advocacy work, cautioning that while easy to use, it should be harnessed strategically to bring about a meaningful impact.

Tune in for an enriching conversation filled with compelling stories, lessons on effective advocacy, thought-provoking dialogue, and key advice on how to transform an idea into tangible, impactful change. A must-listen for anyone interested in driving social change and making a difference in the world.

About the Book

As Co-Founder of Global Citizen—an international education and advocacy organization with the mission to end extreme poverty worldwide—Michael Sheldrick has worked with governments, businesses, foundations, the artist community, and everyday citizens to distribute over $40 billion around the world over the past decade. Now, in From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World, he delivers an inspiring and insightful discussion on how to implement social impact by driving policy change.

This book reveals key characteristics of successful policy entrepreneurs – visionaries bridging the gap between promises and real-world outcomes. They are practical implementers who put impact first, resisting the urge to pursue the instant dopamine boost that comes from simply winning arguments at all costs. They are connectors and networkers who build diverse coalitions and broker win-win solutions to address our current implementation crisis.

An indispensable guide for individual changemakers, philanthropists, corporate social responsibility (CSR) practitioners, environmental, social, and governance (ESG) professionals, policymakers, corporate foundations, and higher education students, From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World, features:

• An overview of pressing challenges to avoid, including an obsession with winning arguments at the expense of results, demands for unwavering tribal loyalty, and a counterproductive aversion to negotiation. • An eight-step playbook offering tools to master policy entrepreneurship, foster cooperation, build bridges, and drive policy implementation beyond stagnation, conflict, and polarization. • Diverse policy entrepreneurs and examples spanning historical movements like the Transatlantic Slave Trade and FDR’s New Deal to contemporary battles for climate justice, coal community transitions, and grassroots gender equality efforts.

At its core, this uplifting book instills hope that change is achievable despite our divisions. It showcases how individuals at all levels pursue systemic policy change through united voices, cooperation, and solidarity. Sheldrick equips readers with the tools to craft impactful narratives that can inspire countless more success stories, reinforcing the idea that we are not prisoners of fate and that actual change begins with us.

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Resources

From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World (Book): https://michaelsheldrick.com/book/

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For more podcast stories from Audio Signals: https://www.itspmagazine.com/audio-signals

Watch the video version on-demand on YouTube: https://www.youtube.com/playlist?list=PLnYu0psdcllQvnJ8eHUlVX8AuyhehtexA

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