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Reid Hoffman

What if, in the future, everything breaks humanity's way? Possible is an award-winning, weekly podcast that sketches out the brightest version of the future—and what it will take to get there. Hosts Reid Hoffman and Aria Finger explore what’s possible with forward-thinking leaders, deep thinkers, and ambitious builders across many fields, such as technology, art, education and healthcare. These conversations center on the ways technology—and, in particular, AI—is shaping the future. In episodes, AI tools such as OpenAI’s GPT-4 and Inflection’s Pi are at work, offering informational asides, prompting guests, or demoing what they can do. Lastly, between guest episodes, Aria interviews her co-host Reid on his latest takes on what’s possible if we use technology—and our collective effort—effectively.

Possible

How can you shape the future with AI to create the world you want to live in?
Reid Hoffman and Chris McLeod explore this question with Elise Swopes, a trailblazing visual artist and educator blending AI with photography. Currently an evangelist for Adobe, Elise has been a creative force since the early days of Instagram, crafting surreal visuals for brands such as Adidas, McDonald’s, Casamigos, and Sony. But her journey hasn’t been without challenges. From online harassment to personal struggles, she’s faced adversity with resilience, using her art to shape a brighter, more inclusive future.
Join us as we traverse her path—while Reid reflects on AI’s evolving role in fostering creativity and meaningful human expression. Can AI ever replace human style, or will the future of art always require a human touch?
Time Stamps:
02:14 - Chris McLeod intros the series

Part 1: Shape Your Tools Because They Will Shape You and Your Future
07:07 - How Elise discovered AI and overcame early backlash
09:26 - Building websites and creating digital art as a kid
11:26 - Teaching creativity online and the power of sharing knowledge
17:03 - Reid: How can we foster more constructive conversations about AI?

Part 2: The Right Networks Will Amplify Your Voice Without Losing It
17:13 - Using AI tools to redefine creative possibilities
19:29 - Elise’s journey from public school to creative entrepreneurship
21:26 - Brand collaborations with Nike, McDonald’s, and Casamigos
23:36 - Navigating higher education on her own terms
25:12 - Reid: What would a “better future with AI” look like for artists?

Part 3: Taste and Style Are Your Competitive Advantage in Shaping the Era of AI
27:50 - How artists can shape AI’s future through experimentation
31:31 - Elise’s creative process with Adobe Firefly and AI-generated art
33:52 - Reid: Could AI make human artistic style obsolete?
41:16 - Elise reflects on personal growth and creative freedom

Links:
Swopes’ Website:
https://www.swopes.info/
Swopes on Instagram:
https://www.instagram.com/swopes
Swopes AI piece discussed in the episode:
https://www.instagram.com/reel/C5D0rFJOEzf/?igsh=MWgwNDU1cms1a3I2
Swopes’ TEDx Talk:
https://www.youtube.com/watch?v=joWNKJlf8N0

Show Description:
Artful Intelligence explores the thrilling intersection of creativity and artificial intelligence. Hosted by Chris McLeod, this mini-series dives into the stories of groundbreaking artists using AI to push the boundaries of what’s possible.
Each episode showcases how human ingenuity and machine learning collaborate to create the extraordinary. With thought-provoking contributions from Reid Hoffman, Artful Intelligence asks bold questions about the future of creativity: Can AI amplify human expression? How do we ensure it empowers rather than replaces us?

Artful Intelligence | Ep 2: Elise Swopes on Photography x AI

What does it take to create something the world has never seen before?
In this final episode of Artful Intelligence, Reid Hoffman and Chris McLeod explore what it takes to spark a creative revolution with filmmaker Paul Trillo. Using OpenAI’s groundbreaking AI video generator, Sora, Paul directed the world’s first fully AI-generated music video. 
After gaining early access to Sora, Paul faced a massive creative challenge: How could he use an AI tool known for surreal, dream-like visuals to craft a music video that felt emotionally real? The answer came from embracing AI’s quirks—its strange hallucinations, its unpredictable transformations—and writing prompts like poetic scripts to guide the machine’s creative output.
Join us as Paul reveals how he turned an experimental AI model into an award-winning music video—and how creators everywhere can harness emerging tech to redefine what’s possible in art.

Time Stamps:
Part 1: To Create a Paradigm Shift with AI, Lean Into Its Constraints
07:25 - Paul Trillo discovers OpenAI’s AI video generator, Sora
09:46 - Navigating early uncertainty about AI’s impact on filmmaking
12:09 - Directing under creative constraints during COVID with The Shins’ “The Great Divide”
16:57 - Making emotionally resonant art despite technological limits
19:09 - Reid: What advice would you give someone running into constraints with AI tools?

Part 2: Paradigm Shifts Often Come from Reviving Old, Impossible Ideas
23:01 - Paul’s early experiments with Sora push AI video limits
24:34 - Resurrecting old creative concepts from his “Graveyard of Ideas”
25:59 - Inspired by Carl Sagan’s “Golden Record” and its sci-fi storytelling potential
28:49 - Creating a surreal AI-generated trailer blending historical and futuristic imagery
30:21 - Revisiting a decade-old “infinite zoom” concept for a music video
35:05 - Reid: How do paradigm shifts in AI go beyond just replicating older tech?

Part 3: Excavating Right at the Edge of What’s Possible Today
37:45 - Writing “alchemy-like” prompts to guide AI’s hallucinations
40:19 - Blending AI’s surreal misremembered details into an emotional story
42:36 - Generating 700 videos and 320 minutes of AI footage for the music video
44:56 - Reid: What kind of impossible ideas might AI make possible?

Links:
“The Hardest Part” Music Video by Washed Out. Directed by Paul Trillo:
https://vimeo.com/941713443
“The Golden Record” by Paul Trillo:
https://vimeo.com/927400626
“The Great Divide” by The Shins. Directed by Paul Trillo:
https://vimeo.com/461473136
Infinite Zoom in Manhattan:
https://vimeo.com/paultrillo
Paul Trillo on Instagram:
https://www.instagram.com/paultrillo
Will Smith eating Spaghetti (example of early AI video generation): 
https://www.youtube.com/watch?v=XQr4Xklqzw8
Reid AI:
https://www.linkedin.com/posts/reidhoffman_the-nobel-prize-award-ceremony-took-place-activity-7272418124639928320-ZyMn/ 

Show Description:
Artful Intelligence explores the thrilling intersection of creativity and artificial intelligence. Hosted by Chris McLeod, this mini-series dives into the stories of groundbreaking artists using AI to push the boundaries of what’s possible.
Each episode showcases how human ingenuity and machine learning collaborate to create the extraordinary. With thought-provoking contributions from Reid Hoffman, Artful Intelligence asks bold questions about the future of creativity: Can AI amplify human expression? How do we ensure it empowers rather than replaces us?

Artful Intelligence | Ep 3: Paul Trillo on Music Video x AI

Introducing Possible, a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.
Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor.

Introducing: Possible

What if every TV show could be perfectly tailored to each viewer's interests, knowledge level, and needs? Reid Hoffman and Aria Finger sit down with Trevor Noah to talk about how technology—including artificial intelligence—might influence the future of entertainment. They chat about the strengths and shortcomings of artificial intelligence, how jobs—and the way we will work—will evolve with AI, and even the nature of capitalism. Trevor responds to a speculative story, generated by GPT-4, that paints a picture of a futuristic “AI-ly Show.” Plus, he reviews some unexpected AI-generated light bulb jokes. Is GPT-4 actually funny?

Read the AI-generated story for this episode here.
Read the transcript of this episode here. 
Read Reid Hoffman’s essay “A Co-Pilot for Every Profession” here.
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:

02:30 - Hellos and intros
06:00 - Reacting to AI-generated “light bulb jokes”
08:58 - Trevor’s work with Microsoft, and a story about AI and Africa 
17:40 - Capitalism, AI and jobs (and a lesson from Sweden) 
28:04 - Responding to GPT-4 “AI-ly Show” story
34:28 - AI as an assistant for everyone in everything
38:10 - How to improve our social media climate
44:45 - Rapidfire questions
54:01 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Chelsea Williamson, Jill Fritzo, Stephen Fertelmes, Jennifer Sandler, Mahdi Salehi, Surya Yalamanchili, Saida Sapieva, Ian Alas, Greg Beato, Ben Relles, and the team at City Vox.

Trevor Noah on the future of entertainment and AI

What if there was a source of energy that was virtually inexhaustible, produced no greenhouse gasses, and generated minimal waste? Well, it already exists – almost. Reid and Aria sit down with Dr. Kim Budil, director of the Lawrence Livermore National Laboratory, to talk about the future of fusion energy. Last December, Dr. Budil’s lab achieved fusion ignition. She explains what that historic breakthrough means, and what levers need to be pulled to go from that experiment to powering nations. Dr. Budil responds to stories, generated by GPT-4, about scaling fusion energy, plus another about how a country can transition to fusion energy in 2053. 

Read the AI-generated stories for this episode here.
Read the transcript of this episode here. 
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:

01:45 - Hellos and intros
05:09 - Explaining fusion breakthrough and the scale of opportunity 
13:09 - Responding to GPT-4 “Fusion leading the way” story 
22:10 - How to get to “Manhattan Project-level” of investment 
25:50 - The geopolitics of fusion
29:06 - Responding to GPT-4 “Karachi transitioning to fusion” story
33:56 - Creating conditions for change
37:44 - Rapidfire questions
42:46 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Breanna Bishop, Mahdi Salehi, Surya Yalamanchili, Saida Sapieva, Ian Alas, Greg Beato, and Ben Relles.

Dr. Kim Budil on the future of fusion

What if society completely phased out fossil fuels? This week, Saul Griffith joins the show to discuss how this future is actually possible. Best of all, much of the work can be done with our existing technology—starting from inside the home. Saul founded the organizations Rewiring America and Rewiring Australia, dedicated to the electrification of those countries. He’s also the author of Electrify: An Optimist's Playbook for Our Clean Energy Future and The Big Switch: Australia’s Electric Future. Saul talks about the efficacy of the variety of climate solutions on the table, from nuclear energy to carbon capture, and from geoengineering to his preferred method of electrification. GPT-4 also supplies a potential pathway to the complete electrification of society based on Saul’s book—but is it too fantastical? Or does it not go far enough?

Read the AI-generated stories for this episode here.
Read the transcript of this episode here. 
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:
03:50 - Hellos and intros
04:50 - How Saul manages to stay optimistic
06:55 - How to inspire action against climate change
08:36 - Climate change is mostly a “machines problem”
14:41 - Why and how the solution should focus on households
17:47 - Should nuclear energy be part of the climate solution?
21:21 - Responding to GPT-4 “electrifying the world” story
23:56 - Responding to critics
25:20 - The technology that’s still required for sustainability
29:42 - Carbon capture and storage: use cases and limitations
33:50 - The importance of systems change—a “new social contract”
43:45 - The efficacy of geoengineering
48:10 - Rapidfire questions
55:10 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Nan Ransohoff, Christin Pelgrum, Surya Yalamanchili, Saida Sapeiva, Ian Alas, Greg Beato and Ben Relles.

Saul Griffith on a clean energy future

What if every student had access to the same high-quality educational tools? This week, Reid and Aria are joined by Ben Nelson to discuss higher education. Ben is the Founder, Chairman and CEO of the Minerva Project, a for-profit educational organization that created the non-profit Minerva University with the mission of reforming global education through an interdisciplinary curriculum and fully active learning pedagogy. Ben talks about how we can increase people’s access to an elite education that prepares them for success as both professionals and citizens. Also, Ben responds to GPT-4 stories that reimagine what a “classroom” really can be. 

Read the AI-generated stories for this episode here.
Read the transcript of this episode here.
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:
4:54 - Hellos and intros
6:54 - Ben’s elevator description of Minerva University 
11:11 - How we absorb information and the concept of transfer in education 
16:01 - The ways technology can deepen learning and remove biases
19:57 - ChatGPT in schools
25:37 - Responding to GPT-4’s story about immersive learning using AR/VR
32:37 - How to push past typical higher education talking points
37:40 - Rapidfire questions, including a take on higher ed and public policy
45:06 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Diana El Azar, Surya Yalamanchili, Saida Sapieva, Ian Alas, Greg Beato, Ben Relles, and the team at LinkedIn Media Productions, including Justin Blumenthal, Hasan Ahmed, Keith Cheng, Eric Carlos, and Gabe Lomeli Jr. for video production on this episode.

Ben Nelson on the future of higher education

What if we didn’t need cars? Janette Sadik-Khan, former Commissioner of the New York City Department of Transportation, helped revolutionize some of New York’s most famous streets into navigable, car-free areas. She joins the show this week to paint a picture of cities that put people first. How has the purpose of the city changed over time? Is it really possible—and preferable—to remove cars from cities altogether? And what does the future of cities really look like? Janette also responds to speculation about the future of transportation via GPT-4’s stories of how people might traverse Istanbul and Vietnam decades from now. It turns out, we might need a lot less new technology than we think to create the people-first cities of the future.

Read the AI-generated stories for this episode here.
Read the transcript of this episode here. 
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:

4:15 - Hellos and intros
5:06 - How do we deal with city highways?
8:21 - When and how the city became all about the car
11:37 - What people-first cities look like
13:57 - GPT-4’s story about navigating Istanbul in the future
18:10 - What does the future of our cities look like?
20:40 - How COVID-19 transformed cities
23:51 - A change we can make today to improve cities
24:57 - Why are e-bikes so innovative?
29:59 - How we can make our polis more human
33:53 - Case study: New York City
37:43 - GPT-4’s story about an innovative new transportation system
42:28 - Rapidfire questions
46:00 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Kevin Sheekey, Seth Solomonow, Surya Yalamanchili, Saida Sapieva, Ian Alas, Greg Beato, and Ben Relles.

Janette Sadik-Khan on the future of cities

What if, instead of punishing people who made mistakes, we helped them? Bryan Stevenson, founder and Executive Director of the Equal Justice Initiative, has spent his career working toward a more equitable and restorative criminal justice system. He joins Reid and Aria this week to discuss the root causes of mass incarceration in America and how we can build safe communities without excessive policing and sentencing. Bryan responds to GPT-4 stories that imagine how new technologies could prevent wrongful convictions and contribute to a better criminal justice system—but are the questions we ask still stuck in carceral logic? 

Read the AI-generated stories for this episode here.
Read the transcript of this episode here. 
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:

5:37 - Hellos and intros
6:07 - Defining the criminal justice system and how it has evolved
11:51 - Where our approach to incarceration has started to shift
14:39 - GPT-4’s story about addressing minor crimes
23:45 - GPT-4’s story about reconciling wrongful convictions
28:28 - Is a world without prisons possible?
36:36 - The first steps towards criminal justice reform
39:33 - Progress afoot at the local level 
42:36 - Reformulating sentencing and rethinking drug policy 
46:15 - Rapidfire questions
54:50 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Caitlin McCaskey, Taylor Washington, Surya Yalamanchili, Saida Sapieva, Ian Alas, Greg Beato, and Ben Relles.

Bryan Stevenson on the future of criminal justice

What if we had a copilot for every profession? Or if we had the capability to create digital clones of ourselves to pursue our creative projects? These prospects aren’t too far-fetched thanks to the latest developments in AI. What does the future of work actually look like? This week, Reid and Aria sat down with Jaime Teevan, Chief Scientist and Technical Fellow at Microsoft, and former technical advisor to CEO Satya Nadella. Leading Microsoft’s Future of Work Initiative, Jaime explores how everything from AI to hybrid work changes the way people get things done. Together, Jaime and our hosts discuss how we might best use AI, get a lot done with microtasks, and reimagine measures of productivity. Plus, GPT-4 and special guest stars share some neat stats and hot takes on the future of work.

Read the AI-generated stories for this episode here.
Read the transcript of this episode here. 
For more info on the podcast and transcripts of all of the episodes, visit www.possible.fm/podcast.

Topics:

03:43 - Hellos and intros
04:36 - The viability of microproductivity
08:15 - How microproductivity is evolving with AI
12:01 - How the COVID-19 pandemic changed hybrid work
14:36 - What will we look back on and consider quaint in the future?
15:39 - GPT-4 story about using LLM clones for work
22:52 - But isn’t AI going to steal all our jobs?
25:38 - GPT-4 story about new jobs that will be common in the future
29:26 - Managing stress in the workplace
36:24 - Considering the 4-day work week model
39:48 - How to measure joy and engagement alongside productivity
46:10 - Rapidfire questions
51:35 - Debrief with Reid and Aria

Possible is a new podcast that sketches out the brightest version of the future—and what it will take to get there. Most of all, it asks: what if, in the future, everything breaks humanity's way? Hosted by Reid Hoffman and Aria Finger, each episode features an interview with a visionary from a different field: climate science, media, criminal justice, and more. The conversation also features another kind of guest: GPT-4, OpenAI’s latest and most powerful language model to date. Each episode has a companion story, generated by GPT-4, which will serve as a jumping-off point for a hopeful, speculative discussion about what humanity could possibly get right if we leverage technology—and our collective effort—effectively.

Possible is produced by Wonder Media Network and hosted by Reid Hoffman and Aria Finger. Our showrunner is Shaun Young. Possible is produced by Edie Allard and Sara Schleede. Jenny Kaplan is our Executive Producer and Editor. Special thanks to Caitlin Cummings, Katrina Zuccaro, Lauren Cole, Surya Yalamanchili, Saida Sapieva, Ian Alas, Greg Beato, and Ben Relles. Also, gratitude to Papia Debroy, Adam Grant, Ryan Roslansky, Jessi Hempel, and everyone who called in with their thoughts on the future of work.

Jaime Teevan on the future of work

What should we keep in mind as we venture into this new AI era? Reid Hoffman delivers a speech, entitled Humanity’s Hegelian Golden Braid, to address this question. The speech offers six guiding maxims related to AI, humanity, and technology—and weaves through Hegel and Hofstadter, cathedrals and griffins, T.S. Elliot and Hyman Minsky, and more.

This speech was originally given by Reid Hoffman in English on May 24, 2024 after accepting an honorary doctorate from the University of Perugia. It’s also been translated and delivered by REID AI (an AI version of Reid Hoffman) in nine different languages. For videos of those translated speeches delivered by REID AI, a transcript of the speech in English, and more, please visit: https://www.reidhoffman.org/perugia-speech.

BONUS: Reid Hoffman’s speech: Humanity’s Hegelian Golden Braid

BONUS: Reid Hoffman’s speech: Humanity’s Hegelian Golden Braid

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