Bjørn Gulden CEO of Adidas: shoes, leadership, and fast decisions

The Norwegian Bjørn Gulden share unique insight into how it was to leave Puma for the main competitor Adidas. He also explains his plan to rebuild adidas, the relationship with Kanye West and why he makes quick decisions.

The production team on this episode were PLAN-B’s Nikolai Ovenberg and Niklas Figenschau Johansen. Background research was done by Sigurd Brekke and portfolio manager John Santo Domingo.

Links:

• Watch the episode on YouTube: Norges Bank Investment Management - YouTube • Want to learn more about the fund? The fund | Norges Bank Investment Management (nbim.no) • Follow Nicolai Tangen on LinkedIn: Nicolai Tangen | LinkedIn • Follow NBIM on LinkedIn: Norges Bank Investment Management: Administrator for bedriftsside | LinkedIn • Follow NBIM on Instagram: Explore Norges Bank Investment Management on Instagram

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Release date

Lydbog: 13. september 2023