Beyond VR and AR: Extended Reality to Transform Our Lives as Consumers

It's not a matter of if Extended Reality (XR) will touch all aspects of our lives-it's a matter of when, says Heather Bellini of Goldman Sachs Research. By 2025, XR is projected to generate over $100 billion in sales, with the consumer and e-commerce sectors being its biggest beneficiaries. The technology carries broad implications for healthcare, education and real estate as well. "Ultimately, this AR/VR/mixed reality movement will change the way we interact with technology forever," Bellini says.

This podcast was recorded on April 5, 2018.

All price references and market forecasts correspond to the date of this recording.

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Release date

Lydbog: 21. maj 2018