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Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, innovators, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Against the Odds and American History Tellers.

Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

Business Wars

It’s 2014 and twenty-four-year-old Whitney Wolfe sues Tinder for harassment, sending shockwaves through Silicon Valley. She walks away with a settlement but pays a high personal price for taking on the “boy’s club” culture in tech. That leads Wolfe to launch Bumble, an app with a radical feature — women make the first move. Bumble attracts millions of users and has a blockbuster IPO. But as the Bumble “Hive” grows, the pressure to scale takes its toll, and onlookers wonder: Can Bumble survive without its Queen Bee?

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Bumble's Stumble | The Queen Bee | 1

When Athletic hit the shelves in 2017, it proved to naysayers that you can have a non-alcoholic beer without sacrificing on taste. Dare we say, it even gave NA brews a certain cool-factor. Athletic helped kick off an NA craze that’s seen more and more alcohol-free beers, botanicals and mocktails infusing beverage menus. But does the trend have staying power? Kate Bernot is a food and beverage reporter and analyst with Feel Goods Insights. Kate’s covered the beer industry for Bon Appetit, The Washington Post, VinePair, and more. She’ll tap into how to make a great NA brew, how Athletic changed the game, and how the industry is adapting.

To learn more about Kate’s work visit: www.katebernot.com.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

With its brewery finally open, Athletic Brewing is on a mission to get its beer into stores. But Heineken, the European leader in this space, is also chasing this growing market and now has its sights set on the U.S. And Athletic wants to prove it can compete not just with the alcohol industry, but against all beverages. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Athletic Brewing and the NA Beer Revolution | Bring Your Beer to Work | 2

It’s 2017 and Bill Shufelt is about to quit stock trading to start a company with a product it seems like nobody wants: non-alcoholic beer. And that’s not even his biggest hurdle. Because his plan depends on making alcohol-free beer taste great – a feat he’s not sure is even possible.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Athletic Brewing and the NA Beer Revolution | Brewing the Impossible | 1

It’s 2015 and Taylor Swift’s just thrown Apple Music into crisis. But as the Silicon Valley giant tries to get its music-streaming service back on track, its Swedish rival Spotify is about to launch a legal attack that will strike at the very heart of Apple’s business model.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spotify vs Apple Music | Dehumanizer | 2

It’s the late 2000s and the music industry dances to the beat of Apple iTunes. But two Swedish tech entrepreneurs are out to challenge Apple's dominance with their music-streaming startup Spotify. But to do that, they must facedown Internet pirates, record labels and Apple CEO Steve Jobs.

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Spotify vs Apple Music | Who Stopped the Music? | 1

When Michael Jordan signed with an upstart running shoe company called Nike in the 1980s, it revolutionized the signature sneaker landscape and made Nike the brand to beat. Under Armour made a similar play signing Steph Curry in 2013. But it didn’t pan out quite the way they hoped. Still, nowadays it seems like every star athlete needs a signature line. Tim Newcomb is a sneaker and sports tech reporter whose work has appeared in Forbes, Sports Illustrated, Esquire and more. He's breaking down the rise of the signature shoe from Chuck Taylors in the 1920s to Kobe Bryant’s and Roger Federer’s signature kicks. We’ll also look at some of the new players in the sneaker game, and where Under Armour goes from here. 

Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Under Armour's Attack on Nike | Signature Sneakers | 3

It’s 2014 and Under Armour is getting increasingly aggressive as it takes on Nike, buying fitness apps and signing record-breaking endorsement deals. But they face a major setback when one of their biggest retail partners goes bankrupt. To recoup the lost revenue, Under Armour makes a risky deal. And as the company scrambles to keep up with the rise of ecommerce and athleisure, they face a daunting question: are they losing sight of what made them great? 

Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Under Armour's Attack on Nike | Dropping the Ball | 2

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field. Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour. And within ten years of its founding, Plank sets his sights on the biggest prize of all: taking on Nike. 

Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Under Armour's Attack on Nike | Sweat Equity | 1

As the 1990s come to a close, Gatorade has become an established powerhouse brand, thanks to a 25-year head start and the star power of their spokesperson Michael Jordan. But the millennium brings fresh challenges to Gatorade’s dominance. Coca-Cola goes on the offensive, investing millions in their competing product, Powerade. And Powerade’s rise is only the beginning of Gatorade’s woes. As the science of sports drinks evolves, can Gatorade still keep up with its younger rivals?

Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Athletic Brewing and the NA Beer Revolution | Is NA Here to Stay? | 3

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