AIPIS 206 - Adapting Your Real Estate Program to Service Celebrity Clients with Kofi Nartey

Clients in the sports and entertainment world have the same issues as those in the regular world, but they also have a few extra needs and difficulties. Because of this, you have to go about acquiring their business a little different than normal. Kofi Nartey, National Director of the Compass Sports & Entertainment Division and author of Sellebrity: How to Build a Successful Sports & Entertainment Based Business, talks with Jason Hartman about ways you can break into the industry. Kofi has some marketing tips that can keep you from spending a ton of money to meet celebrities, as well as some good advice on how to act when you get your meeting. Key Takeaways: [2:36] What's different about sports and celebrity clientele needs? [6:45] How do you convey your ideas to celebrities before you start working with them to convince them you understand their needs? [10:42] Some ways to test the marketing waters of working with the elite without bankrupting yourself [12:46] How to stand out when you get a chance to meet with potential celebrity clients Website: www.Kofi.LA Sellebrity: How to Build a Successful Sports & Entertainment Based Business "You cannot be awestruck. Part of servicing sports & entertainment clientele is that you have to be a safe haven for them"