79- Taking the fight to Figma

Sept 15th, 2022. The day Adobe announced its intention to acquire Figma for an eyewatering $20Bn was also a day of mourning for much of the design community. Our industry’s main tool was falling into the hands of a brand many have grown increasingly skeptical of. Sad times. But at a company retreat in rural Spain, the team at Penpot was rejoicing. Their nimble, open-source design tool is an alternative to the monopoly. An innovative upstart in the face of a seemingly greedy, toxic brand. But how does an open-source tool with a tiny market share face up to the might of Adobe? In this interview with Penpot's CEO Pablo Ruiz-Múzquiz, we uncover: •

How Penpot’s developer-inclusive product strategy can be an engine of growth • •

Why a “Tax the controller” subscription model can make open source a profitable business model • •

Using the ‘value created vs value captured’ ratio to create a compelling pricing proposition • www.d.mba