49. Make Numbers Count: How to Communicate Data Effectively

Become a Faster Smarter Supporter by joining TFTS Premium.

“We have to make data emotional because emotions are what drive us to act,” says Chip Heath, a professor of organizational behavior and author of the new book, Making Numbers Count: The Art of Science of Communicating Numbers. In this interview with podcast host Matt Abrahams, Heath talks about ways that data and statistics can be used to illuminate — or obscure — our message. “A lot of people in the world don’t understand numbers like the numbers people,” he says. “And there are a lot of untranslated numbers that float around in organizations and in society.”

Heath suggests thinking about numbers like a foreign language we need to “translate” for our audience: “If we don’t translate numbers into something that’s more tangible, we’re going to sacrifice in a big way.“

Connect:

Email Questions & Feedback • >>> [email protected] Episode Transcripts • >>> Think Fast Talk Smart WebsiteNewsletter Signup + English Language Learning • >>> FasterSmarter.ioThink Fast Talk Smart • >>> LinkedIn • , Instagram • , YouTubeMatt Abrahams • >>> LinkedIn

Release date

Lydbog: 18. januar 2022