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Helen Zaltzman

Adventures in language with Helen Zaltzman. TheAllusionist.org

The Allusionist

It's the annual parade of Bonus Bits - things this year's guests said that I couldn't fit into their episodes, and/or weren't about language, but now is their time to shine. We've got tricorn hats, changing your dog's name, Boston cream pie, parmesan vs vomit, the placebo effect's negative sibling, the universal blank, headache poetry and bawdy riddles. And more! Thanks to, in order of appearance: Joanna Kopaczyk, Juliana Pache, Ben Zimmer, Stacey Mei Yan Fong, A.J. Jacobs, Zazie Todd and Caroline Crampton.
 
Visit theallusionist.org/bonus2024 for the transcript of this episode, more information about the topics therein, links to all the guest and their original episodes, and all the previous years' bonus episodes.
 
Content note: this episode contains mentions of cancer and death, and anti-fat culture - but I tell you when that section is about to start, so you can skip ahead by five and a half minutes if you need to.
 
To help fund this independent podcast, take yourself to theallusionist.org/donate and become a member of the Allusioverse. You get regular livestreams with me reading from my ever-expanding collection of dictionaries, inside scoops into the making of this show, and watchalong parties - coming up, we've got Great Pottery Throwdown 2025, and Cold Comfort Farm (1995). And best of all, you get the company of your fellow Allusionauts in our delightful Discord community. 
 
And go to theallusionist.org/events for information about the Allusionist's big 10th birthday live show in Vancouver BC on 12 January 2025.
 
This episode was produced by me, Helen Zaltzman, with music and production assistance from Martin Austwick of palebirdmusic.com. Find @allusionistshow on Instagram, Facebook, YouTube, Threads, Bluesky, TikTok, etc.
 
Our ad partner is Multitude. If you want me to talk about your product or thing on the show, sponsor an episode: contact Multitude at multitude.productions/ads. This episode is sponsored by:

• Rosetta Stone, language-learning programs available for 25 different languages. Allusionist listeners get 50% off lifetime memberships at rosettastone.com/allusionist. 
• Audio Maverick, a new 9-part documentary podcast from CUNY TV about radio maven Himan Brown. Hear about the dawn of radio and Brown's remarkable career, via archive footage and new interviews with audio mavericks, by subscribing to Audio Maverick in your podcast app.
• Squarespace, your one-stop shop for building and running your online forever home. Go to squarespace.com/allusionist for a free 2-week trial, and get 10 percent off your first purchase of a website or domain with the code allusionist.
• Rocket Money, the personal finance app that helps find and cancel your unwanted subscriptions and monitors your spending. Go to rocketmoney.com/allusionist to save money and lower your outgoings.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

206. Bonus 2024

Happy tenth birthday to this show! To celebrate, here's every randomly selected word from the dictionary from the first decade of the show. 
 
Visit theallusionist.org/randomlyselectedwords to read the transcript and get other Tranquillusionist episodes.
 
The podcast is taking a break until early May 2025, but the Allusioverse will continue to be in full swing: become a member at theallusionist.org/donate. You get regular livestreams with me reading from my ever-expanding collection of dictionaries, inside scoops into the making of this show, and watchalong parties - such as Great Pottery Throwdown (2025), and Cold Comfort Farm (1995). And best of all, you get the company of your fellow Allusionauts in our delightful Discord community. 
 
There's also a free livestream for everyone happening 18 January 1pm PT/4pm ET/21:00 UTC at youtube.com/allusionistshow.
 
This episode was produced by me, Helen Zaltzman, with music composed by Martin Austwick of palebirdmusic.com. Find @allusionistshow on Instagram, Facebook, YouTube and Bluesky.
 
Our ad partner is Multitude. If you want me to talk about your product or thing on the show, sponsor an episode: contact Multitude at multitude.productions/ads. This episode is sponsored by:
 
• Rosetta Stone, language-learning programs available for 25 different languages. Allusionist listeners get 50% off lifetime memberships at rosettastone.com/allusionist. 
• Understance: comfortable, stylish, size-inclusive bras and undies. Shop the range and learn about your own branatomy at understance.com.
• Curiosity Weekly from Discovery, the podcast that brings us the latest and greatest scientific discoveries, and explains them even for those of us who don’t have a science PhD. Listen to Curiosity Weekly in the places you get your podcasts.
• Squarespace, your one-stop shop for building and running your online forever home. Go to squarespace.com/allusionist for a free 2-week trial, and get 10 percent off your first purchase of a website or domain with the code allusionist.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

207. Randomly Selected Words from the Dictionary

Welcome to Four Letter Word season!

We're kicking off with one of the most versatile words: it can be a noun, verb, punctuation, expostulation, full sentence on its own; it can be an intensifier, an insult and a compliment... and a Category A swear, which is why I've had to sanitise it for the title lest your pod app takes exception. And of course, content note: this episode contains many category A swears, plus some sexual references.

Lexicographer and editor Jesse Sheidlower joins to talk about making four editions (so far) of The F Word, a history and dictionary of the multivalent F word. Find his work at jessesword.com

Next up in Four Letter Word season: we revisit an even stronger swear.

Visit theallusionist.org/ffff (that's four Fs) for a transcript of this episode, plus links to more information about topics in the episode.

Support the show at theallusionist.org/donate and as well as keeping this independent podcast going, you also get behind-the-scenes glimpses about every episode, fortnightly livestreams with me and my dictionaries, and the Allusioverse Discord community.

This episode was produced by me, Helen Zaltzman, on the unceded ancestral and traditional territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations.

The music is by Martin Austwick. Download his songs at palebirdmusic.com and listen to his podcasts Song By Song and Neutrino Watch.

Find the Allusionist at youtube.com/allusionistshow, instagram.com/allusionistshow, facebook.com/allusionistshow, @allusionistshow.bsky.social… Essentially: if I’m there, I’m there as @allusionistshow. 

Our ad partner is Multitude. If you want me to talk compellingly about your product, sponsor an episode: contact Multitude at multitude.productions/ads. This episode is sponsored by:

• Squarespace, your one-stop shop for building and running your online forever home. Go to squarespace.com/allusionist for a free 2-week trial, and get 10 percent off your first purchase of a website or domain with the code allusionist.

• Audio Maverick, a 9-part documentary podcast from CUNY TV about radio maven Himan Brown. Hear about the dawn of radio and Brown's remarkable career, via archive footage and new interviews with audio mavericks, by subscribing to Audio Maverick in your podcast app.

• Home Chef, meal kits that fit your needs. For a limited time, Home Chef is offering Allusionist listeners eighteen free meals, plus free shipping on your first box, and free dessert for life, at HomeChef.com/allusionist.

• Quince, luxurious clothing and homewares at prices 50-80% lower than comparable brands. Go to Quince.com/allusionist for free shipping on your order and 365-day returns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

208. Four Letter Words: Ffff

Ten years ago, on the fourth episode of the show, I investigated why the C-word is considered a worse swear than the others. Since then - well really just in the last three years or so - there has been a huge development: the word has hit the mainstream as a compliment, in the forms of serving it and -y. Linguists Nicole Holliday and Kelly Elizabeth Wright discuss this use of the word originating in the ballroom culture of New York City in the 1990s, and what it means to turn such a strong swear into praise.

Related to this: the Allusionist live show Souvenirs! Which is about, among other things, some of the tech problems today's word causes, and how being one can wreck a friendship and a printing press. See Souvenirs in Toronto 1 June and Montréal 9 June; find ticket links and venue info at theallusionist.org/events.

Visit theallusionist.org/serving for a transcript of this episode, plus links to more information about topics in the episode, and the rest of Four Letter Word season.

Support the show at theallusionist.org/donate and as well as keeping this independent podcast going, you also get behind-the-scenes glimpses about every episode, fortnightly livestreams with me and my dictionaries, and the Allusioverse Discord community.

This episode was produced by me, Helen Zaltzman, on the unceded ancestral and traditional territory of the xʷməθkʷəy̓əm (Musqueam), Sḵwx̱wú7mesh (Squamish), and səlilwətaɬ (Tsleil-Waututh) Nations. The music is by Martin Austwick. Download his songs at palebirdmusic.com and listen to his podcasts Song By Song and Neutrino Watch.

Find the Allusionist at youtube.com/allusionistshow, instagram.com/allusionistshow, facebook.com/allusionistshow, @allusionistshow.bsky.social… If I’m there, I’m there as @allusionistshow. 

Our ad partner is Multitude. If you want me to talk compellingly about your product, sponsor an episode: contact Multitude at multitude.productions/ads. This episode is sponsored by:

• Squarespace, your one-stop shop for building and running your online forever home. Go to squarespace.com/allusionist for a free 2-week trial, and get 10 percent off your first purchase of a website or domain with the code allusionist.

• Rosetta Stone, immersive and effective language learning. Allusionist listeners get 50% off unlimited access to all 25 language courses, for life: go to rosettastone.com/allusionist.

• Home Chef, meal kits that fit your needs. For a limited time, Home Chef is offering Allusionist listeners fifty per cent off and free shipping on your first box, plus free dessert for life, at HomeChef.com/allusionist.

• Quince, luxurious clothing and homewares at prices 50-80% lower than comparable brands. Go to Quince.com/allusionist for free shipping on your order and 365-day returns.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

209. Four Letter Words: Serving C-bomb

Four Letter Word season continues with a quiz (which is a four-letter word itself) about four letter words. Test your etymological knowledge, and hear about the original nepo baby, John Venn's invention that wasn't the venn diagram, brat, gunk, rube, the time(s) Led Zeppelin changed their name, and plenty more.

Play along while you listen - there's an interactive scoresheet at theallusionist.org/444, where there's also a transcript of this episode, plus links to more information about topics therein, and to the rest of Four Letter Word season and the previous Allusionist quizzes. 

Also check theallusionist.org/events for upcoming live shows, including a special collab with Material Girls podcast, and an event with Samin Nosrat for her new book Good Things.

Support the show at theallusionist.org/donate and as well as keeping this independent podcast going, you also get behind-the-scenes glimpses about every episode, livestreams with me and my collection of dictionaries, and the charming and supportive Allusioverse Discord community.

This episode was produced by me, Helen Zaltzman, on the unceded ancestral and traditional territory of the of the Mississaugas of the Credit, the Anishnaabe, the Chippewa, the Haudenosaunee, and the Wendat peoples. The music is by Martin Austwick. Download his songs at palebirdmusic.com and listen to his podcasts Song By Song and Neutrino Watch.

Find the Allusionist at youtube.com/allusionistshow, instagram.com/allusionistshow, facebook.com/allusionistshow, @allusionistshow.bsky.social… If I’m there, I’m there as @allusionistshow. 

Our ad partner is Multitude. If you want me to talk compellingly about your product, sponsor an episode: contact Multitude at multitude.productions/ads. This episode is sponsored by:

• Squarespace, your one-stop shop for building and running your online forever home. Go to squarespace.com/allusionist for a free 2-week trial, and get 10 percent off your first purchase of a website or domain with the code allusionist.

• Home Chef, meal kits that fit your needs. For a limited time, Home Chef is offering Allusionist listeners fifty per cent off and free shipping on your first box, plus free dessert for life, at HomeChef.com/allusionist.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

210. 4x4x4 Quiz

In late 2014, China announced it was to ban puns. Helen Zaltzman wishes she could ban puns in her own family.
 
Warning: this episode features some hideous incidences of wordplay.
 
Visit http://theallusionist.org/puns to find out more about this episode. 
 
Tweet @allusionistshow, and convene at http://facebook.com/allusionistshow. Subscribe on iTunes http://tinyurl.com/iTunesAllusionist. Subscribe on iTunes at http://tinyurl.com/itunesAllusionist.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

1. Ban The Pun.

There are many synonyms for ‘underwear’. There are many synonyms for the body parts you keep in your underwear. But there’s only one word for ‘bra’.
 
Visit http://theallusionist.org/bras to find out more about this episode. 
 
Tweet @allusionistshow, and convene at http://facebook.com/allusionistshow. Subscribe on iTunes at http://tinyurl.com/itunesAllusionist.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2. Bosom Holder

Remember when ‘viral’ used to only mean something bad, eg. something that would make you ill or destroy your computer?
 
How things have changed. Tom Phillips from Buzzfeed UK explains the language they choose to make content go viral.
 
Visit http://theallusionist.org/viral to find out more about this episode.
 
Tweet @allusionistshow, and convene at facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

3. Going Viral

WARNING: this episode contains lots of swearing and words which some of you may find offensive. If, however, you love offensive words, you will enjoy this episode, which is all about how the C-word doesn’t deserve to be the pariah of cusses.
 
Visit http://theallusionist.org/c-bomb to find out more about this episode. Tweet @allusionistshow, and convene at facebook.com/allusionistshow. Subscribe on iTunes http://tinyurl.com/iTunesAllusionist.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

4. Detonating the C-Bomb

Every week since September 1989, a radio station in Finland has broadcast a weekly news bulletin…in Latin.
 
WHY?
 
Let’s find out!
 
Visit theallusionist.org/latin to find out more about this episode. Tweet @allusionistshow, and convene at facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

5. Latin Lives!

Got a company or a product or a website you need to name? Well, be wary of the potential pitfalls: trademark disputes; pronounceability; being mistaken for a dead body… Name developer Nancy Friedman explains how she helps companies find the right names, and why so many currently end in ‘-ify’. Plus: The Allusionist’s origin story, with Roman Mars.
 
Read Nancy’s excellent blog about naming and trends in the language of commerce at http://nancyfriedman.typepad.com.
 
There’s more about this episode at http://theallusionist.org/brands. Greet me at http://twitter.com/allusionistshow and http://facebook.com/allusionistshow.

Support the show: http://patreon.com/allusionist

See omnystudio.com/listener for privacy information.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

37. Brand It

Lyt når som helst, hvor som helst

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