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Amy Porterfield

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

Online Marketing Made Easy with Amy Porterfield

Increase your bootcamp show-up rates! Hear my top strategies for maximizing your attendance, maintaining student engagement, and scaling your business. 

Today, you’ll hear: 

(2:23) All of the elements of a successful bootcamp 

(6:15) Why you should be making your bootcamp a paid event 

(11:38) How to create a centralized hub for all bootcamp resources 

(13:49) Tips for building an effective email strategy to boost show up rates

(15:57) Tools to help you add a personal touch to your outreach

Listen in to uplevel your bootcamp game and reach record breaking show-up rates! 

Resources Mentioned in the Episode
Digital Course Academy
membership.io
Bomb Bomb

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#739: Is ANYONE Showing Up Anymore? 3 Tips For Increasing Your Show Up Rate To 40%+

Danielle Canty shares proven systems for balancing motherhood and entrepreneurship! Get her framework for automation, delegation, and time management. 

Today, we discuss: 

(6:04) Danielle’s journey from trading time for money to complete entrepreneurial freedom 

(11:30) Advice for how to audit your tasks and stop being the bottleneck in your business 

(23:51) How to use the A-B-C framework to create systems that work for you 

(30:11) Smart strategies for reducing decision fatigue in your business and life 

(44:32) The truth about leveraging AI to improve productivity and efficiency 

(55:10) Why do you need to be okay with 80% perfection when delegating (and let go of that last 20%!)

(59:39) The biggest thing that blocks entrepreneurs from building a business that runs without them 

Don’t forget to DM me on Instagram and share how you’re applying one thing you learned from this episode in the next 24 hours ー I’ll be your accountability buddy! 

Resources Mentioned in the Episode
DM Danielle ‘BB’ to get her Business and Baby framework
There's An AI For That 
Calendly 
Asana 

Follow Danielle 
instagram.com/daniellecanty
Danielle Canty LinkedIn 
The Two Percent newsletter 
instagram.com/baby.romeo.eze 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#740: Systems, Success, and Motherhood: Danielle Canty’s Playbook for Effortless Efficiency

Ready to create deeper connections with other female entrepreneurs? Learn how to plan and host your own business retreat in 2025!

In this episode, we discuss: 

(2:07) How business retreats can directly impact the success of your business 

(5:43) The importance of connecting with entrepreneurs who truly understand your journey 

(10:20) What worked so well about my recent Napa retreat 

(14:08) The one piece of advice I wish someone had told me before I started attending business retreats 

(16:28) Practical tips for event planning and logistics 

(19:55) How to create an intentional guest list for maximum impact 

(24:13) The approach I use to foster connection without having a super rigid agenda

My challenge to you is to plan two of these retreat opportunities for next year. Listen in to learn exactly how to get started today! 

Resources Mentioned in the Episode
instagram.com/onehope 
instagram.com/loriharder 
instagram.com/twojtkiewicz 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#741: Create Your Own Table: How to Plan Your Own Peer-Led Retreats

Make AI work for your business! Learn how to use custom GPTs and other AI tools to save time and amplify your impact while maintaining your unique voice. 

In this episode, we discuss: 

(2:54) How working with AI experts helped shape my approach to using these tools 

(7:02) Ways to use AI as a brainstorming partner and supercharged assistant 

(12:04) Breaking down the best content creation tools like napkin.ai and lately.ai 

(19:37) Two of my favorite ChatGPT prompts to optimize your schedule (and have a good laugh!) 

(26:56) Real examples from my students on how custom GPTs are upleveling their businesses

(36:53) How to identify opportunities for integrating AI into your business

My challenge for you, friend, is to find at least one way you can use custom GPTs in your business ー and don’t forget to ask ChatGPT to create an image of what it thinks your life looks like ー I can’t wait to see that message in my DMs! 

Resources Mentioned in the Episode
AI Playbook membership 
ChatGPT Plus
napkin.ai
lately.ai
claude.ai
Episode #611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins 
Episode #433: How To Create An Ideal Week for Optimal Focus, Productivity, & Well-Being 
Full Focus - Your Ideal Week 
instagram.com/lydiamartinbiz 
instagram.com/michaelhyatt 
instagram.com/rickmulready 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#742: AI Strategies for Entrepreneurs: From Time-Saving Hacks to Exploring Creative Strategies

Your ultimate guide to designing perfect digital course modules! Here’s how to boost your students' engagement, motivation, and takeaways.

In this episode, I cover: 

(1:56) Why you need to design course modules in the first place

(5:20) How to get your students into action throughout every step of your course 

(10:38) Top frameworks for upleveling the course value 

(15:01) Simple strategies for supercharging engagement 

(25:07) The easiest way to keep your students motivated and help them make progress through the course 

(27:39) Tips for incorporating content for every learning style 

Listen in and consider this episode your golden ticket to creating top-notch digital course modules. Your students and your business will thank you! 

Links Mentioned in the Episode
Episode 370 | Behind-The-Scenes: How I Collect Money-Making Testimonials
Episode 613 | Teach Your Content Like A Pro: How To Create A Flagship Framework
Digital Course Academy 
Tony Robbins
Canva
Alyssa Small: The Surrogacy Blueprint
Kerrin Jackson: The 40+ face 

Follow Amy
Online Marketing Made Easy podcast
instagram.com/amyporterfield
amyporterfield.com

Rate, Review, & Follow on Apple Podcasts 
"I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

#743: A Course Worth It's Price Tag... The Key To Creating Courses That Sell

Get Mel Robbin’s incredible book “The Let Them Theory” wherever books are sold. Your near-future self will thank you. 😉
URL: www.melrobbins.com/letthemtheory

#744: How to Stop People's Opinions From Impacting Your Life with Mel Robbins

Welcome to the Online Marketing Made Easy Podcast.
I am seriously thrilled to jump into this podcast! I know it sounds a bit silly, but I could talk about online marketing all day long - I just can't get enough of it. (But I must admit, sometimes it drives my husband crazy!)
About this podcast:
As you might already know, for the past few years, I’ve been focused on Facebook marketing, and while I’m obviously a big fan of Facebook marketing, I've also found great success in other social media platforms and online marketing strategies outside of social media marketing.
So this podcast is going to go beyond Facebook marketing and dive into smart, proven strategies worth implementing when it comes to marketing a business online.
In this first episode of the Online Marketing Made Easy Podcast, we dive into social media list building strategies to help you attract your ideal audience, strengthen your relationships beyond your social media platforms, and of course grow your email list.
In this episode, here's what we'll cover:

The 3 big reasons why some emails always get opened and most are ignored

Learn the very specific, big questions you want to ask before you create a free giveaway offers

The most successful valuable giveaway offers are those made up of premium content. I'll give you a list of the most popular giveaway offer formats that work great on social media sites.

There are two types of social media list building strategies: Indirect and Direct. Get examples of each to make sure you're maximizing your social media activity to ensure your list is growing daily with quality leads.

I'll also cover specific list building strategies for Facebook, YouTube, Pinterest and Twitter. To help you better understand each strategy, I've included image examples below:
Experiment with Facebook Offers
Facebook Offers are a FANTASTIC list building strategy. Offers are highly valuable because they get out into the news feeds of fans, friends of fans and non-fans, depending on your targeting focus.
Step 1: Create Your Facebook Offer and Promote it with a Facebook Ad
Step 2: An Email is Sent to the Facebook User's Personal Email
Step 3: Drive Traffic from the Email to Your Opt-In Opportunity
YouTube List Building Strategies
It’s important to strategically leverage your videos to drive traffic to your opt-in opportunities. When people watch your videos all the way through, they are likely interested in what you have to say, so you want to make sure not to lose them after the video ends.
Pinterest: Optimizing Your Images
Recent data shows that Pinterest drives more referral traffic than LinkedIn, Google+ and YouTube combined. Facebook is the only social media site that drives more traffic than Pinterest. And that is precisely why Pinterest can be a solid list building platform for you when you get strategic with your images.
When list building on Pinterest, create images that are relevant to your giveaway offer and then pin them to Pinterest. Make sure to include the link to your opt-in page in the description field when pinning your image.
Optimize your profile by adding a link to your opt-in page via your Pinterest profile. Plus, make sure to add your website to your Pinterest profile; it doesn’t have to be a link to your homepage, but can instead include a link to your opt-in page to drive more traffic to your giveaway offer.
Twitter Strategies
List Building Tip: Embed your opt-in link in your Twitter bio. This will allow two different links in just one profile.
List Building Tip: Use the free tool, Click to Tweet, to create an automated tweet you can use all over the web. It's easy to use and works like a champ to help you promote your content on Twitter.

#1: List Building with Social Media

The focus of today's podcast episode is content marketing, and specifically how to do it on a shoestring budget. Let's face it; we all need to create content consistently but we all love to save money, right?
Because we're all so busy, consistently creating content is a challenge and is often an afterthought -- something we'll do when we "have more time." However, in the same way that paying bills and answering email is a priority in order to keep your business alive, so is content marketing. Few people survive in today's fierce online world if they don't continually produce unique content!
In this episode, here’s what we’ll cover:

The answer to the question, "What is content?" I provide a quick list to remind you of how many opportunities you have to create content.

The most important question you need to ask yourself regarding your content. The answer to this question will help you create content that engages and interests your audience. I also talk about the importance of solving problems and providing information that will enable your audience to take action and implement what they learn.

How to brainstorm ideas for content. I cover 3 tips for coming up with stellar content ideas that fit your ideal audience.

How to repurpose your best content. Brainstorming is important, but you may have already created a lot of content that you can repurpose. In this segment of the podcast I give you ideas for ways you can repurpose your existing content and provide examples of how I use this strategy myself.

How to get inspired by mixing things up. I share one of my best sources of inspiration; it drives my husband crazy, but it's one of my favorite ways to get fresh content ideas!

How to become a ninja outsourcer. I cover 3 main roles you need to have in place when it comes to content creation. I provide tips for finding great people who will treat your business as if it's their own; content marketing is a direct reflection of your brand, so it's worth investing in the relationships you have with your contractors. I also talk about the importance of staying involved in the process and how to communicate your needs and expectations without micromanaging.

How to optimize your content calendar. To get the most from your calendar, it needs to be extremely easy to use and easy to access. I explain how and why I use Google calendar for my content calendar.

The importance of creating content with the big picture in mind. My tip here is something that most people don't teach. (Hint: less just might mean more for you!)

I share some tactical content creation tips including how to capture and keep track of ideas for future content. I talk about mistakes I made early on and what I did to improve my process for organizing my content creation ideas so that I can find them when I'm ready to use them.

The importance of responsive design.

I wrap up this episode by sharing my motto, "Give more than you ever expect to receive." Tony Robbins put it perfectly: "If you can make it your goal to always find a way to add more value to people's lives than anyone else, then you'll never have to worry about success."

#2: How to Create and Market Your Content on a Shoestring Budget

Today I’m beyond excited to introduce you to a mentor of mine and a great friend, Marie Forleo! Marie is not only a bestselling author, entrepreneur, and online marketer, she is also the founder of an award-winning weekly online show, Marie TV.
With nothing more than a dream, a laptop, and passion, Marie has created a multi-million dollar empire from scratch. She’s even been interviewed by Oprah on Super Soul Sunday, where Oprah referred to her "as a thought leader for the next generation."
I can trace my own online success directly to Marie, who had a huge impact on me as I transitioned from working with Tony Robbins into venturing out and starting my own business.
In this episode of The Online Marketing Made Easy Podcast, Marie shares her own inspiring success story with us, and also provides some tips and strategies which will help take your own business to the next level.
In this episode, here’s what we’ll cover:

How Marie got her start and what she does in her business.

How she made a living while she pursued her passions.

The conventional wisdom she chose to ignore.

How to quiet self-doubt while building your business.

Advice for those struggling to find their own voice.

A simple brain exercise that is a great creative workout.

How to figure out who your ideal audience is.

How to streamline content creation so it's not so overwhelming or painful.

Marie's signature program, B-School.

#3: How to Find Your Audience, Get Serious About Content and Build Your Email List: An Interview with Marie Forleo

On this episode of the Online Marketing Made Easy podcast, we talk about a topic that I have a love/hate relationship with, and that's video marketing. I love video, because it has been one of the most important ways I've built my brand, but I hate it at times because it doesn't come naturally to me.
Since I'm not a video marketing expert, and because I believe that video is essential for anyone building a brand online, I asked a good friend of mine, James Wedmore, who is a YouTube and Video Marketing Expert to come on the show and share his tips and proven video marketing strategies that you can implement today, even if your budget and experience with video up to this point is limited.
In this episode, here’s what we’ll cover:

How James created a wildly successful video around a list-building strategy -- a strategy that you can model for your own business.

Why videos James created in college to promote an entirely different business are still paying dividends today. 

How James plans his video marketing efforts to make the whole video making process much easier.

How to create great videos without being on camera.

What you have to do first before you can raise the bar on the quality of your videos.

How to get around using a teleprompter without memorizing an entire video script.

The list-building with video strategy that James personally uses. 

The simple 6-step process that James uses for all of his videos, that you can easily copy, regardless of your level of experience with videos.

#4: Proven Video Marketing Strategies for Any Marketing Budget: Interview with James Wedmore

This episode of the Online Marketing Made Easy Podcast is all about some of the big business lessons I learned last year and that I'm taking with me into this New Year.
I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business.
In this episode, here’s what we’ll cover:

Why you should create a year-long promotional calendar

The importance of documenting all planned promotional emails

How I earn the right to promote my programs

How to know when to say no to opportunities

How to do more with less

My revenue in 2013

How I optimized my online programs

What to do if you're just starting out in your business and don't know what to focus on

The importance of focusing on one big project at a time

How to create marketing funnels for increased revenue

My experience (both good and bad) with masterminds

And so much more!

#23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014

#23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014

Lyt når som helst, hvor som helst

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