It is scary to think that it is only a few months until 2023 rolls around. For many, we already have an eye on 2023 and are deep in planning for a successful year. However, what should you be considering and keeping top of mind when planning? You could argue that there’s a lot of ‘noise’ within sport and entertainment sponsorship. It just gets busier and busier and there seem to be more and more platforms; whether they be social media platforms or new OTT services that further fragment viewing. How do you navigate the noise and help ensure sponsorship success? What role does cultural relevance play in sponsorship planning and execution? Should you even be focussing on relevance or is going 'all in' on reach your best play? How do you make the best use of your budget? How flexible and responsive do you need to be to make use of opportunities that pop up, despite a plan already in place? What about purpose? All big and important questions which are discussed in this episode as Dan Collier-Hill, Head of Strategy, Creative Systems, at MediaCom Australia, joins the show. You can connect with Dan on LinkedIn and find our more about MediaCom on their website. Enjoy.

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