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David Senra

Learn from history's greatest entrepreneurs. Every week I read a biography of an entrepreneur and find ideas you can use in your work. This quote explains why: "There are thousands of years of history in which lots and lots of very smart people worked very hard and ran all types of experiments on how to create new businesses, invent new technology, new ways to manage etc. They ran these experiments throughout their entire lives. At some point, somebody put these lessons down in a book. For very little money and a few hours of time, you can learn from someone’s accumulated experience. There is so much more to learn from the past than we often realize. You could productively spend your time reading experiences of great people who have come before and you learn every time." —Marc Andreessen

Founders

What I learned from reading The 38 Letters from J.D. Rockefeller to His Son by John D. Rockefeller. 
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Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes
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(5:00) My Influence had been extended to all corners of the oil industry. If I say that I have the power of life and death over oil producers and oil refiners, that is not a lie. I can make them wealthy or I can make them worthless.
(7:25) I never thought I would lose. As far as my nature is concerned, I do not meet competition. I destroy competitors.
(8:30) Retreat means surrender. Retreat will turn you into a slave. The war is inevitable. Let it come.
(9:00) Bring a steel like determination to face all kinds of challenges.
(13:45) I firmly believe that our destiny is determined by our actions and not by our origins.
(15:45) Alexander the Great: The Brief Life and Towering Exploits of History's Greatest Conqueror--As Told By His Original Biographers by Arrian, Plutarch, and Quintus Curtius Rufus. (Founders #232)
(21:00) The glory and success of the family cannot guarantee the future of a children and grandchildren.
(22:30) People of poor backgrounds will actively develop their abilities while also seizing various opportunities because they urgently need to rescue themselves.
(26:00) Luck is the remnant of design luck is the remnant of design. — Cyrus McCormick
(27:30) Rockefeller explains to his son, in writing, exactly what he was: A conqueror.
(28:00) Everyone is a designer and architect of his own destiny.
(29:00) If you do everything you will win: All great events hang by a single thread. The clever man takes advantage of everything, neglects nothing that may give him some added opportunity; the less clever man, by neglecting one thing, sometimes misses everything. — The Mind of Napoleon: A Selection of His Written and Spoken Words edited by J. Christopher Herold. (Founders #302)
(32:00) Visionary businessmen are always good at finding opportunities in every disaster. And that is how I did it.
(36:00) Anything can happen in this world.
(38:30) People who climb up in any industry are fully committed to what they are doing. They sincerely love the work that they do. If you sincerely love the work that you do you will naturally succeed.
(41:00) Do it now. Opportunity comes from opportunity.
(42:00) Action solves everything.
(42:00) Always more audacity. — Hero of the Empire: The Boer War, a Daring Escape, and the Making of Winston Churchill by Candice Millard. (Founders #319)
(43:00) So at this time we’d better push it. We’d better push it.
(43:00) Smart people make things happen.
(46:00) Life is an opportunity at a time.
(48:00) Get rid of the habit of being distracted.
(54:00) No one in the world leads a smooth life.
(58:00) Too many people overestimate what they lack and underestimate what they have.
(58:00) You cannot sharpen your razor on velvet. — Abraham Lincoln
(59:00) When I was a poor boy I was confident that I would become the richest person in the world. Strong self confidence inspired me.
(59:00) I never believed that failure is the mother of success. I believe that faith is the father of success. Victory is a habit.
(59:00) Believing that there will be great results is the driving force behind all great careers.
(1:06:00) A story about Rockefeller’s ruthless competitive drive.
(1:07:00) My nature never wears off. What I like is the good feeling of victory.
(1:09:00) The people who can get ahead in the world are those who know how to find their ideal environment. If they cannot find it, they will create it themselves.
(1:16:00) Enthusiasm is a force multiplier to everything.
(1:16:00) The outcome of things is often proportional to our enthusiasm.
(1:18:00) I think carefully prepared plans and actions are called luck. I never succumb to luck, I believe in cause and effect.
(1:18:00) Ask yourself: Am I using my mind to create history?
(1:18:00) I never succumb to luck, I believe in cause and effect.
(1:18:00) In the process for pursuing career success the most important step is to prevent yourself from making excuses.
(1:19:00) The important thing is that you firmly believe that you are your greatest capital.
(1:19:00) Faith [in yourself] is the force that must drive you forward.
(1:20:00) No American has completely changed the American way of life like Henry Ford did. He has turned the car from a luxury into a necessity that everyone can afford.
(1:23:00) I told myself, I warned myself. You must hold onto this tightly. It can bring you to the realm of your dreams.
(1:26:00) Of course I paid a high price, but what I won was freedom and a glorious future. I became my own master.
(1:32:00) The end is just the beginning. — Andrew Carnegie
(1:33:00) Look at those who fail, and you will find that most people fail not because they make mistakes, but because they are not fully committed. The same goes for companies.
(1:35:00) The person who can create value the most is the person who devotes himself completely to his favorite activities.
(1:36:00) Match people by their enthusiasm.
(1:38:00) THE ROCKEFELLER EPISODES: 
#307 The World's Great Family Dynasties 
#254 John D. Rockefeller: The Founding Father of the Rockefellers
#248 John D Rockefeller (Titan) 
#247 Henry Flagler (Rockefeller's partner) 
#148 John D. Rockefeller's Autobiography 
#16 John D. Rockefeller (Titan) 
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Get access to the World’s Most Valuable Notebook for Founders by investing in a subscription to Founders Notes
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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested, so my poor wallet suffers.” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#324 John D. Rockefeller (38 Letters Rockefeller Wrote to His Son)

What I learned from reading Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future by Ashlee Vance
The conventional wisdom of the time said to take a deep breath and wait for the next big thing to arrive in due course. Musk rejected that logic by throwing $100 million into SpaceX, $70 million into Tesla, and $10 million into SolarCity. Short of building an actual money crushing machine, Musk could not have picked a faster way to destroy his fortune. He became a one-man-ultra-risk taking venture capital shop and doubled down on making super-complex physical goods in two of the most expensive places in the world, Los Angeles and Silicon Valley. [2:13]
What Musk has developed that so many of the entrepreneurs in Silicon Valley lack is a meaningful worldview. He’s the possessed genius on the grandest quest anyone has ever concocted. He’s less a CEO chasing riches than a general marshaling troops to secure victory. [9:17]
The life that Musk has created to manage all of these endeavors is preposterous. [9:53]
He felt as if the public had lost some of its ambition and hope for the future. [14:34]
His fears that mankind had lost much of its will to push the boundaries were reinforced one day when Musk went to the NASA website. He expected to find a detailed plan for exploring Mars and instead found bupkis. [14:58]
The men were heading to Russia at the height of its freewheeling post-Soviet days when rich guys could apparently buy space missiles on the open market. [24:32]
Musk wheeled around and flashed a spreadsheet he’d created. “Hey guys, I think we can build this rocket ourselves.” [27:53]
Some of these people had spent years on the island going through one of the most surreal engineering exercises in human history. They had been separated from their families, assaulted by the heat, and exiled on their tiny launchpad outpost— sometimes without much food — for days on end as they waited for the launch windows to open and dealt with the aborts that followed. So much of that pain and suffering and fear would be forgotten if this launch went successfully. [32:17]
It took six years-about four and half more than Musk had once planned — and five hundred people to make this miracle of modern science and business happen. [34:38]
Well that was freaking awesome. There are a lot of people who thought we couldn’t do it. There are only a handful of countries on Earth that have done this. It’s normally a country thing, not a company thing. My mind is kind of frazzled, so it’s hard for me to say anything, but this is definitely one of the greatest days in my life. [35:19]
To avoid bankruptcy Musk made a last-ditch effort to raise all the personal funds he could and put them into the company. “It was like the fucking Matrix,” Musk said, describing his financial maneuvers. [42:53]
The 2008 period told him everything he would ever need to know about Musk’s character. He saw a man who arrived in the United States with nothing, who had lost a child, who was on the verge of having his life’s work destroyed. “He has the ability to work harder and endure more stress than anyone I’ve ever met. What he went through in 2008 would have broken anyone else. He didn’t just survive. He kept working and stayed focused.” [48:37]

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
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“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#1 Elon Musk: Tesla, SpaceX, & the Quest for a Fantastic Future

What I learned from reading Walt Disney based on the book Walt Disney: The Triumph of the American Imagination by Neal Gabler.
 

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#2 Walt Disney

What I learned from reading The Wizard of Menlo Park: How Thomas Alva Edison Invented The Modern World by Randall Stross
Edison starts his first business at 12 years old (11:00)
Edison's discipline (20:00)
Edison's rivalry with Alexander Graham Bell (38:00)
Edison's friendship with Henry Ford (1:00:00)
Edison's stoic nature (1:15:00) 
The death of Thomas Edison (1:21:00)

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#3 The Wizard of Menlo Park: How Thomas Edison Invented The Modern the Modern World

What I learned from reading The Patriarch: The Remarkable Life and Turbulent Times of Joseph P. Kennedy by David Nasaw

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#4 The Remarkable Life and Turbulent Times of Joseph P. Kennedy

What I learned from reading Steve Jobs by Walter Isaacson.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#5 Steve Jobs

What I learned from reading Sam Walton: Made In America by Sam Walton.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#6 Sam Walton

What I learned from reading Grinding It Out: The Making of McDonald's by Ray Kroc.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#7 Grinding It Out: The Making of McDonald's

What I learned from reading The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company by Michael Malone.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#8 The Intel Trinity: How Robert Noyce, Gordon Moore, and Andy Grove Built the World's Most Important Company

What I learned from reading I Invented the Modern Age: The Rise of Henry Ford by Richard Snow.

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#9 I Invented the Modern Age: The Rise of Henry Ford

What I learned from reading Setting the Table: The Transforming Power of Hospitality in Business by Danny Meyer. 
This is not a typical business book (0:30)
Why don't you just do what you've been thinking about doing your whole life? (4:00)
How Danny learned from other founders on what to do and what to avoid (8:00)
The smartest business decision I ever made (18:00)
Optionality as a non-negotiable (20:00)
Inadequate focus on core product (23:30)
The founding of Shake Shack is an example of this great quote from Jeff Bezos: "We know from our past experiences that big things start small. The biggest oak starts from an acorn. If you want to do anything new you’ve got to be willing to let that acorn grow into a little sapling and finally into a small tree and maybe one day it will be a big business on its own." (27:00)
Advice from Stanley Marcus (Neiman Marcus): "The road to success is paved with mistakes well handled." (38:00)

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Founders Notes gives you the ability to tap into the collective knowledge of history's greatest entrepreneurs on demand. Use it to supplement the decisions you make in your work. Get access to Founders Notes here. 
----
“I have listened to every episode released and look forward to every episode that comes out. The only criticism I would have is that after each podcast I usually want to buy the book because I am interested so my poor wallet suffers. ” — Gareth
Be like Gareth. Buy a book: All the books featured on Founders Podcast

#20 Danny Meyer (The Transforming Power of Hospitality in Business)

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