16: Tali Sharot | Unpacking the Science of the Influential Mind

Tali Sharot (@affectivebrain) is an associate professor of cognitive neuroscience, the founder and director of the Affective Brain Lab at University College London, and author of The Influential Mind: What the Brain Reveals About Our Power to Change Others.

What We Discuss with Tali Sharot:

• When hope is a better motivator than fear • -- and vice versa.

Facts and figures don't tend to change minds • already aligned to a certain opinion -- in fact, they can have a backfire effect that further entrenches people in their beliefs.

The four factors • that determine whether or not we're likely to change our beliefs.

• What happens when new evidence doesn't fit our beliefs, but it fits what we want to believe • .

• When trying to persuade, it's better to seed a new belief than to contradict the old one • .

• And much more...

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Full show notes and resources can be found here.

Release date

Lydbog: 15. marts 2018