Employee Ambassadorship: Optimizing Customer-Centric Behavior from the Inside-Out and Outside-InMichael W. Lowenstein0
Customers Inside, Customers Outside: Designing and Succeeding With Enterprise Customer-Centricity Concepts, Practices, and ApplicationsMichael W. Lowenstein0
The Customer Advocate and the Customer Saboteur: Linking Social Word-of-Mouth, Brand Impression, and Stakeholder BehaviorMichael W. Lowenstein0
