3.9
Økonomi & Business
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody 'red ocean' of a shrinking profit pool, but by creating 'blue oceans' of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy
© 2006 Gildan Media Corp (Lydbog): 9781596590687
Release date
Lydbog: 1. september 2006
3.9
Økonomi & Business
Winning by not competing! This international best seller upends traditional thinking with principles and tools to make the competition irrelevant. In an audiobook that challenges everything you thought you knew, W. Chan Kim and Renee Mauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody 'red ocean' of a shrinking profit pool, but by creating 'blue oceans' of untapped new market spaces ripe for growth. Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand: Reconstruct market boundaries Focus on the big picture Reach beyond existing demand Get the strategic sequence right Overcome organizational hurdles Build execution into strategy
© 2006 Gildan Media Corp (Lydbog): 9781596590687
Release date
Lydbog: 1. september 2006
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Majse
1. mar. 2021
Rigtig god bog og med gode strategi ideér.Interessant i afsnittet om LAPD.
Oscar
7. apr. 2021
God forståelse af red- og blue oceans, fede eksempler og indlæring i forskellige brands/labels. Godt stof til eftertanke for iværksættere, forretningsfolk samt investorer.
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