Escape Velocity

av Geoffrey A. Moore
Ljudbok
6t 6m Läses av Rick Adamson

Förlagets beskrivning

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple In Escape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm , teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution ,Clay Christensen’s Innovator’s Solution , and Gary Vaynerchuck’s Crush It! , and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

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Ytterligare information

Boktyp
Ljudbok
Förlag
HarperCollins
ISBN
9780062100337
Läses av
Rick Adamson

Genre
Ekonomi, finansväsen, näringsliv &