Business for Punks

av James Watt
Ljudbok
4t 59m Läses av James Watt

Förlagets beskrivning

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt. Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

Användaromdöme

Antal betyg: 5
Tomasz Piotrowski

Worth reading with some good advice not only for punks!

Ytterligare information

Boktyp
Ljudbok
Förlag
Penguin Books Ltd
ISBN
9780241975732
Läses av
James Watt

Genrer
Entreprenörskap
Ekonomi, finansväsen, näringsliv &
Affärsstrategi
Företagsinnovation
Försäljning & marknadsföring
Affärskommunikation & presentation
Affärsverksamhet & företagsledning