The man behind the Big Tech comics – with Manu Cornet

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In today’s episode of The Pragmatic Engineer, I am joined by a senior software engineer and cartoonist, Manu Cornet. Manu spent over a decade at Google, doing both backend and frontend development. He also spent a year and a half at Twitter before Elon Musk purchased it and rebranded it to X. But what Manu is most known for are his hilarious internet comics about the tech world, including his famous org chart comic from 2011 about Facebook, Apple, Amazon, and Microsoft.

In today’s conversation, we explore many of his comics, discuss the meaning behind them, and talk about the following topics:

• The viral org chart comic that captured the structure of Big Tech companies

• Why Google is notorious for confusing product names

• The comic that ended up on every door at Google

• How Google’s 20% time fostered innovation—and what projects came from it

• How one of Manu’s comics predicted Google Stadia’s failure—and the reasons behind it

• The value of connecting to users directly

• Twitter’s climate before and after Elon Musk’s acquisition and the mass layoffs that followed

• And more!

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Timestamps

(00:00) Intro

(02:01) Manu’s org structure comic

(07:10) Manu’s “Who Sues Who” comic

(09:15) Google vs. Amazon comic

(14:10) Confusing names at Google

(20:00) Different approaches to sharing information within companies

(22:20) The two ways of doing things at Google

(25:15) Manu’s code reviews comic

(27:45) The comic that was printed on every single door of Google

(30:55) An explanation of 20% at Google

(36:00) Gmail Labs and Google Stadia

(41:36) Manu’s time at Twitter and the threat of Elon Musk buying

(47:07) How Manu helped Gergely with a bug on Twitter

(49:05) Musk’s acquirement of Twitter and the resulting layoffs

(59:00) Manu’s comic about his disillusionment with Twitter and Google

(1:02:37) Rapid fire round

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The Pragmatic Engineer deepdives relevant for this episode:

• How Manu creates comics

• Consolidating technologies

• Is Big Tech becoming more cutthroat?

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See the transcript and other references from the episode at ⁠⁠https://newsletter.pragmaticengineer.com/podcast⁠⁠

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