Pharmaceutical Resilience

The world of health is undergoing a significant evolution. There is a tangible sense of urgency and great expectation that affects everyone: patients, healthcare organisations, doctors and companies.

Pharmaceutical Resilience offers us a compass to orient ourselves in this growing complexity, indicating the cardinal points and helping us find a path to follow in this historic moment, which is the result of the convergence of at least three macro-phenomena that are becoming evident at a global level: the increase in demand and the growing pressure to which public health budgets are subject; the evolution of the consumer patient; and the impact of technology.

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Utgivningsdatum

E-bok: 21 maj 2020