Business for Punks

van James Watt
4u59m Gelezen door James Watt

Beschrijving uitgeverij

Penguin presents the unabridged, downloadable, audiobook edition of Business for Punks written and read by James Watt. Don't waste your time on bullshit business plans. Forget sales. Put everything on the line for what you believe in. These mantras have turned BrewDog into one of the world's fastest-growing drinks brands, famous for beers, bars and crowdfunding. Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business. In Business for Punks, BrewDog co-founder James Watt bottles the essence of this success. From finances ('chase down every cent') to marketing ('lead with the crusade, not the product') this is an anarchic, indispensable guide to thriving on your own terms.

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Soort boek
Penguin Books Ltd
Gelezen door
James Watt

Economie, financien, business & management
Business strategie
Business innovatie
Sales & marketing
Zakelijke communicatie & presentatie
Business & management