Allen Richardson

What is your purpose? Where do you find happiness?
Dreams of a content, happy life are dreams of fulfilled purpose. More often than not, however, practicality gets in the way, making a life of fulfillment and purpose seem impractical. But, what if we could have both the dream and the life? Practical purpose.

Incorporating practicality and acting on our dreams for purpose is the essence of Ikigai, the ancient Japanese philosophy of living an intentional life with meaning, mission and fulfillment. Finding your Ikigai connects you to a deeper part of yourself and gives you the intrinsic motivation to align your lifestyle with the very things that energize you and make you feel happy to be alive!

To often we allow the ”what” in our lives to dictate the ”why”. While the “what” can give us a sense of structure, the “why” injects life with meaning. Practical Ikigai is a guide to better understanding your personal Ikigai and applying it to your daily life to awaken your sense of purpose and find your “why.” In this book you will learn how to:

 • Identify your passions and find the things you are good at, and those that provide maximum value.
 • Develop deeper self-awareness and confidence in who you are.
 • Create strategies to adjust your lifestyle and solve problems so you can accommodate your Ikigai.

This book is the perfect pick-me-up for anyone who is tired of going through the motions in life, chained to old and tired routines, and wanting to imbue their actions with meaning.

Your purpose in life exists inside of you. In finding it and activating it is what it means to be fulfilled and content.

Sonny Swinhart

Mulberry Avenue

Practical Ikigai: A Guide for the Japanese Art of Unlocking Your Best Life, Relieving Anxiety, Ending the Struggle, and Discovering Your Happiness & Purpose

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