Russell Glass

Sean Callahan

Is big data big time? 
Or just big hype? 

The Big Data-Driven Business makes the case that big data is for real. 

Using real life examples that range from Nate Silver to Copernicus, from BlackBerry to Apple, the book demonstrates that the winners of the future will use big data to seek the truth. In an era when the customer both in the consumer world and the B2B world holds all the cards, it is imperative that businesses gain greater understanding of their customers and their prospects. And the key to achieving this is through big data, which provides a window to view a company's customers are and who a company's customers may be tomorrow. 

Topics include: 
What big data is and how it will transform enterprise 
Why major corporations are betting their companies on marketing technology 
Case studies of companies that are big data winners and losers 
How to change privacy, security, and remodel the marketing team in response to big data