David Rock

Meet Emily and Paul: The parents of two young children, Emily is the newly promoted VP of marketing at a large corporation while Paul works from home or from clients' offices as an independent IT consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.

 In this book, we travel inside Emily and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works-and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the reader, not only to survive in today's overwhelming work environment but succeed in it-and still feel energized and accomplished at the end of the day.

 YOUR BRAIN AT WORK explores issues such as:

 - why our brains feel so taxed, and how to maximize our mental resources

 - why it's so hard to focus, and how to better manage distractions

 - how to maximize your chance of finding insights that can solve seemingly insurmountable problems

 - how to keep your cool in any situation, so that you can make the best decisions possible

 - how to collaborate more effectively with others

 - why providing feedback is so difficult, and how to make it easier

 - how to be more effective at changing other people's behavior

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