Charles River Editors

“If I couldn't laugh, I'd rather die.” – Claudette Colbert

The 1930s were the height of the classical Hollywood era, known for lavish studio productions by heavyweights like MGM, RKO, Warner Brothers, Paramount, and 20th Century Fox, which were operating at the height of their powers. Every major studio possessed a long roster of contract players, and films were released at such a rapid pace that it made for an especially competitive environment within the industry. Even while America remained in the throes of the Great Depression, the film industry continued to flourish, and movies easily supplanted the theater as the main attraction for American entertainment. Indeed, it would be no exaggeration to claim that the film industry reached its zenith during the decade precisely because it offered an affordable (if very temporary) escape from the anxieties of the economic woes of the era.

When the American Film Institute ranked its top 50 screen legends of the 20th century, many of the people named had careers spanning several decades, but one of them managed the feat despite living less than three decades. Ranked as the 22nd greatest actress of the 20th century, Jean Harlow was on the screen for less than 10 years, but in that time the “Blonde Bombshell” became the most popular actress of the 1930s, eclipsing superstars like Joan Crawford and Norma Shearer along the way. In fact, the platinum blonde accomplished that feat as a leading lady for just five years before her premature death of renal failure at the age of 26.

Carole Lombard has been memorialized in many fitting ways as an actress, and one of her biggest contributions to Hollywood was the blond archetype that the film industry used successfully for decades in screwball comedies, paving the way for the success of women like Marilyn Monroe. Perhaps the most remarkable aspect of that fact is that it was actually based on Carole’s gushing personality.

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