Dr. Jim Anderson

How do you measure the success of a product manager? Ultimately it comes down to how successful their product is. The more units that get sold to customers who have decided that your product is what they really need, the better job you have done in creating a solution to your customer's problems.

What You'll Find Inside:
 • PRODUCT MANAGERS WHO WANT TO LOOK GOOD CAN LEARN FROM ESTEE LAUDER

 • WHAT PRODUCT MANAGERS CAN LEARN FROM DISNEY’S PRODUCT VAULT

 • WHICH FORMS OF SOCIAL MEDIA SHOULD PRODUCT MANAGERS BE INVOLVED IN?

 • PRODUCT MANAGERS NEED TO KNOW 4 WAYS TO OFFER THEIR CUSTOMERS A “NEXT BEST OFFER”

As product managers we always need to understand where our next product is coming from. This means that we need to be able to decide if we want to jump into an existing market and compete with everyone else or if we want to try to create a new market for our product.

Getting customers to buy our product is a good first step, but how can we get them to buy even more? It turns out that the answer to this question can be found in a number of diverse places including at a monster truck rally or buried deep in Disney's vault. 

Social media has arrived and seems to be everywhere these days. This means that product managers have to figure out how to use it in order to boost sales of their product. Once sold, we need to figure out how to work with our sales teams to offer our customers a "next best offer".

Where your next customer is going to be located is always a good question. Product managers need to start to think globally when it comes to selling their products. If we look around us, we may discover that companies like Apple are well positioned to show us how we can sell more products.

Since we can't predict the future, we need to always be preparing for the worst. There's always a chance that one of our customers could impose a sequestration and we'd have to determine the impact that would have on our product sales.

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