Name: Unlimited
Brand: Storytel
SKU: 7777
Availability: InStock

Iain Anderson

AI for Creative Production is a practical, non-technical guide that helps digital creators, filmmakers, musicians, and writers embrace AI as a tool or collaborator—not a replacement.

Beginning with a clear foundation in how modern AI works and its ethical implications, the book offers a hype-free perspective, showing where AI is genuinely useful and where it’s not. It breaks AI into three accessible categories. Starting with Utility AI, tools that help organize and enhance your work, identify the best shots, select image elements, transcribe and search videos, clean audio, and summarize text.

You’ll then explore Generative AI, learning to create new text, images, video, and audio with creative control. GenAI doesn’t have to replace your work; you’ll discover tips for better prompting, tools for retouching, and fresh methods for brainstorming and ideation.

Finally, you’ll uncover the potential of Automation AI to help edit videos, process photos, and build scripts that streamline your creative workflows.

Packed with hands-on examples using accessible tools like Firefly, Runway, Sora, Photoshop, DaVinci Resolve, and ElevenLabs, this book equips you to integrate AI into your practice with clarity and confidence.

By the end, you’ll know how to get the best from AI while preserving the unique value of human creativity in an AI-driven world.

Packt Publishing

AI for Creative Production: A handbook for the ethical use of AI in creating and processing text, images, video, and audio

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