Randy Stanbury

Like all the books in the 4 Level Coach series when mastered and implemented will transform the way you think, not just about Pricing but your entire business. You will leave with a new understanding of what it takes to shift from Business Operator to a “Strategic Thinking Entrepreneur”. This shift is what’s required to make a fortune and not just a living.

Pricing is an art form! Sure we can figure out what a project will cost us, then add a MarkUp and be done with it but there is so much more than that. The problem is, “We don’t know what we don’t know”. The first thing you MUST know is that you can’t achieve Pricing Mastery without “Knowing your numbers”. In fact it’s impossible to price for profit without Financial Literacy.

This book has been designed and written to “simplify” this complex, confusing side of our business that most of us try to avoid. The truth is there are only 5 Things you MUST Know. We break these down into easy to swallow, bite size pieces. Then we share the 7 Common Mistakes and how to avoid them. Then the icing on the cake as we break down the ONLY 4 Ways to Increase Net Profit with example images, tools, and spreadsheets to give you the best possible experience.

We've even included access to our 24 page digital Pricing Guide. This guide sums up the book into an easy to follow, step by step process with more links, tools, spreadsheets and formulas to make your life even easier. Plus a recorded Webinar link that walks through the entire Pricing Guide so you are equipped with everything you need to become a true Pricing Master.

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