Cambridge Review Publishing

OPEN BUSINESS MODELS

 

CREATING AND CAPTURING VALUE THROUGH SYSTEMATIC PARTNERSHIP FROM OUTSIDE-IN AND INSIDE-OUT

 

(STRATEGY & INNOVATION)

 

WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING

 

 

ABOUT THIS BOOK

This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.

 

 

CONTENT:

Introduction To Open Business Models: Collaborating For Value Creation

The Era Of Open Innovation: Responding To Distributed Knowledge

Shifting From Closed To Open: New Principles For Innovation

Understanding "Outside-In" Open Business Models: Exploiting External Ideas

Case Study: Procter & Gamble's "Connect & Develop" Strategy

Understanding "Inside-Out" Open Business Models: Monetizing Internal Assets

Case Study: Glaxosmithkline's Patent Pools For Broader Access

The Connector Role: Multi-Sided Platforms In Open Innovation

Key Partners And Their Strategic Importance In Open Models

Value Propositions: Creating And Capturing Value Through Openness

Key Activities For Managing Open Collaboration

Key Resources: The Foundations Of Open Business Models

Customer Segments: Engaging Diverse Stakeholders

Revenue Streams And Cost Structures In Open Models

Designing Your Open Business Model With The Business Model Canvas

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