Name: Unlimited
Brand: Storytel
SKU: 7777
Price: 159 DKK
Availability: InStock

Flash Library

SUMMARY

 

PURPLE COW

BASED ON THE BOOK BY SETH GODIN

 

SUMMARY WRITTEN BY: FLASH LIBRARY

 

CONTENT

The Invisible World of Average Marketing

The Power Shift: From Advertising to Innovation

Finding the Listeners: Targeting Sneezers and Early Adopters

The New "P": Purple Cow as the Foundation of Marketing

The Failure of "Very Good" and the Trap of Compromise

Cultivating Remarkability: Strategies and Case Studies

Measuring the Spread: Beyond Mass Reach

The Purple Cow Cycle: Sustaining Remarkability

Applying the Purple Cow to Individuals and Careers

General Analysis

 

ABOUT THE ORIGINAL BOOK

Seth Godin's "Purple Cow" argues that in today's saturated market, average products are invisible. The core idea revolves around the necessity of creating something truly remarkable – a "Purple Cow" – to capture consumers' attention. This involves building noteworthy features into your product or service itself, rather than relying solely on traditional advertising. The book explores how businesses can innovate to become remarkable and how these remarkable offerings spread through word-of-mouth marketing, driven by influential early adopters. It contrasts outdated mass-marketing techniques with the power of being distinctive in a world where consumers are increasingly ignoring traditional advertising.

Janet Brolin

Summary - Purple Cow: Based On The Book By Seth Godin

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