Alexander Forselius

This is a true story of how an independent artist managed to get his music on Spotify's editorial playlists.
From early days filled with the joy of discovery to the harsh realities of chasing dreams, The SPA Treatment takes readers on an unforgettable journey through the highs and lows of one artist's life. Born in Romania and raised in Sweden, the author found solace in music, creativity, and technology, achieving the dream of being featured on Spotify's coveted playlists. But just as his music are set to take off Spotify introduces the PFC program which pulls out his tracks from thr playlists and his success unraveled into financial struggles, professional setbacks, and self-doubt, they were left grappling with the painful consequences of ambition.
In this candid and moving memoir, the author explores what it means to follow one's passion while living with autism, the allure and peril of fame, and the resilience required to rebuild after losing everything. 
Both a cautionary tale and an inspiring story of reinvention, The SPA Treatment invites readers to reflect on their own aspirations and the lengths they'll go to achieve them. Perfect for fans of personal triumphs, creative struggles, and behind-the-scenes glimpses into the music industry.
In this book, the author is presenting novel and unique strategies to new approaches to promote music in the more saturated music business:
* Focusing on strategies for acquiring new listeners through UGC platforms (YouTube, TikTok, Instagram)
* The strategy of 'microdosing' ads to grow quality audience - slower more organic growth of fewer 'high quality' listeners than focusing on high quantity, which also creates more algorithmic stability.
* The pitfalls of relying too much on effective but 'earned media' such as placing your success in the hands of other people's discretion, the risk of spoiling a secured placement due to unforseen factors and the financial risks of basing income on editorial placements such Spotify playlists.
* How lesser known tricks with metadata can boost your songs on unexpected places.
This book is written as a personal 'response' to the 2025 book 'Mood Machine - The Rise of Spotify and the Costs of the Perfect Playlist' by Liz Pelly that reveals Spotify's alleged 'PFC-program'. This book and author has no connection to that said book and Liz Pelly and is totally independent from each other.

Opret en konto