Stewart D. Friedman

Harvard Business Review

Heidi Grant

Scott Behson

Daisy Dowling

Everything a working parent needs to take care of themselves while balancing home and work. It will help them identify what they need most to feel happy, healthy, and less stressed; make decisions that align with these priorities; and manage the feelings that come with these choices.

 • Provides practical tips and advice for both working mothers 
and • fathers for how they can take care of themselves while juggling home and work.
 • Includes a mix of recognizable experts with new voices to give readers a variety of angles and guidance.
 • Includes real-life examples that readers can relate to and see that they’re not alone in their struggles.
 • Provides a quick reading experience with highlighted tips and summary boxes for the busy parent.

Audience

 • Sleep-deprived, stressed out working parents who feel as though they are letting everyone--colleagues/boss, family, and 
themselves • --down every day. This includes both mothers 
and • fathers, and parents who are in all stages of their lives--from those juggling young children and babies to folks who are handling the teenage years and beyond. This is for people of all family structures (married, unmarried, partnered, living in multigenerational homes), and for both knowledge workers and those earning hourly wages.
 • A secondary audience would include folks who are considering becoming parents or who are expecting their first kid, and there could be a third smaller audience of childless bosses or administrators (HR) who are trying to better understand what their employees are up against.

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