Wendy Lipton-Dibner

Never in the history of capitalism has there been a greater need for a shift in business focus. Consumers are cynical, skeptical and cautious, opening a new opportunity for difference-makers. We need to move away from the traditional money-driven business focus and focus all product design, marketing and delivery on making an immediate and lasting impact on people’s lives. 

This how-to manual provides proven strategies to build and grow any retail or service business that’s focused on impact with step-by-step, proven formulas to make it happen.

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