Wayne Breitbarth

Freshly updated with new information, screenshots, and resources, this third edition of The Power Formula for LinkedIn Success is a valuable expansion of the guide that’s helped tens of thousands access the full power of LinkedIn—for their companies and their careers.

Aimed at the experienced business professional who’s either skeptical about LinkedIn or is looking for ways to more effectively use it, Wayne Breitbarth’s user-friendly guide explains how professionals can employ this social networking site to create lasting business connections, build a unique personal brand, and generate significant business opportunities.

Even those who entered the business world long before the rise of Facebook can benefit from LinkedIn. In fact, Breitbarth argues that the experience and connections of seasoned professionals give them a leg up in harnessing its power. Now readers have his original advice, information about LinkedIn’s latest features, and a wealth of new resources. A keyword-selection tool and profile-optimization checklist remain important features.

Wayne Breitbarth has been a LinkedIn trainer since early 2009. He has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions. His guide gives any professional—from entry level to CEO—the confidence to begin integrating this innovative tool into their branding and marketing strategy. The book is rounded out with a six-week, two-hour-per-week start-up plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn.

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