Burkard Schemmel

The world is changing at a speed and impact like never in modern times. For the first time in history, business will become truly global - as digital operations turn out to be the universal norm for all enterprises in all countries. From west to east, from capitalistic to communistic countries, and from open to closed societies. 

In the global business dynamics, change is the new normal: Customers enjoy endless possibilities of buying products, consuming services, and organizing their lives. Low entry barriers allow for every company to become a global leader in 3-5 years - with offerings that might even not exist today. This digital polypol speeds up everything - from ideation to research and development, engineering, sales and after service. Those companies will be most successful who manage to gain mass adoption in the shortest time - not with the best product but with a solution to a customer problem.

This book helps executives and business leaders to gain confidence, tools, and the insight and knowledge to make them a much better leader. This book will be holding you by the hand, teaching you a predictable way to change - from the small startup to a department in a large fortune 500 company. This is the only business compendium leaders need to read in the next 5 years.

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