It’s all about CONVICTION. Today, Alex (@AlexHormozi) talks about the belief system entrepreneurs need when making sales, running the business, and the mindset they need to become successful. And it all starts with asking “why”...

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:05) - Selling skill: conviction and understanding the prospect.

(2:40) - 1st equation: sales skill multiplied by belief extent.

(4:54) - 2nd equation: revolves around work ethic.

(8:12) - Conviction in selling is crucial for convincing others.

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