The Book ReviewThe New York Times
How the University of Oregon ignited a fashion arms race across all sports, both collegiately and professionally, by going from having Donald Duck as its mascot to trendsetting Nike uniforms that attracted five-star recruits to Eugene.
Guests include:
Mike Bellotti (former Oregon head coach)
Tinker Hatfield (Nike designer)
Joey Harrington (Heisman Trophy finalist)
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