Winning With the P&G 99: Principles and Practices of Procter & Gamble's Success
Winning With the P&G 99: Principles and Practices of Procter & Gamble's Success3,5 2 5 Forfatter: Charles L. Decker Oplæser: Charles L. Decker
Here are the beliefs ("A brand can't stand still"), the code of business conduct ("Do the right thing") and the rules of engagement for television advertising ("Show the package in the first eight seconds") that are at the heart of this marketing giant. Here are anecdotes of a corporate culture where winning is the goal, risk avoidance the criterion, and the airtight memo the basis for action.
Accessible and engaging, Winning with the P&G 99 offers the time-tested strategies that have kept P&G on top -- practical insights for anyone managing a business, a career, or striving for a personal best.
Mere info om lydbogen:Forlag: Simon & Schuster Audio
Længde: 1T 34M