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Chaotics: The Business of Managing and Marketing in The Age of Turbulence - Philip Kotler,John A. Caslione

Chaotics: The Business of Managing and Marketing in The Age of Turbulence

Chaotics: The Business of Managing and Marketing in The Age of Turbulence

2.5 6 5 Forfatter: Philip Kotler,John A. Caslione Oplæser: Steven Menasche
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We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.
Sprog: Engelsk Kategori: Økonomi & Business Oversætter:

Mere info om lydbogen:

Forlag: Gildan Media
Udgivet: 2017-04-01
Længde: 6T 57M
ISBN: 9781469066387
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