Prøvelyt
Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded - Ryan Holiday

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded

4.02 61 5 Forfatter: Ryan Holiday Oplæser: Ryan Holiday
Findes som lydbog.
A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven't spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy-growth hacking-to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for American Apparel and many bestselling authors and multiplatinum musicians, explains the new rules and provides valuable examples and case studies for aspiring growth hackers. Whether you work for a tiny start-up or a Fortune 500 giant, if you're responsible for building awareness and buzz for a product or service, this is your road map.
Sprog: Engelsk Kategori: Økonomi & Business Oversætter:

Mere info om lydbogen:

Forlag: Gildan Media
Udgivet: 2014-10-01
Længde: 2T 17M
ISBN: 9781469092416
Kommentarer

Stream på farten

Lyt og læs, hvor og når det passer dig - med Mofibo har du altid dit helt eget bibliotek i lommen. Start din gratis prøveperiode i dag.
Prøv gratis i 14 dage