Prøvelyt
SPIN Selling - Neil Rackham

SPIN Selling

SPIN Selling

3.98 132 5 Forfatter: Neil Rackham Oplæser: Bob Kalomeer
Findes som lydbog.
How do some salespeople consistently outsell their competition? Why do closing techniques work in small sales but fail in larger ones? How can salespeople dramatically increase their sales volume from major accounts? If you're in sales--or if you manage a sales force--you need the SPIN strategy. Developed from 12 years of research into 35,000 sales calls, SPIN--Situation, Problem, Implication, Need-payoff--is already in use by many of the world's top sales forces. Now these revolutionary, easy-to-apply methods can be yours. With wit and authority, Neil Rackham explains why traditional sales models don't work for large sales. With supreme clarity, he unfolds the enormously successful SPIN strategy, using real-world examples and informative cases. You may find the techniques controversial; they often go against the grain of conventional sales training. In the end, the powerful evidence Rackham presents will convince and convert you.
Sprog: Engelsk Kategori: Økonomi & Business Abridged Oversætter:

Mere info om lydbogen:

Forlag: HighBridge Audio
Udgivet: 2000-05-26
Længde: 2T 58M
ISBN: 9781598872576
Kommentarer

Stream på farten

Lyt og læs, hvor og når det passer dig - med Mofibo har du altid dit helt eget bibliotek i lommen. Start din gratis prøveperiode i dag.
Prøv gratis i 14 dage