Lisa Edwards, top London magazine editor, has been fantasizing about promotion to New York. Instead, she's asked to launch a new women's magazine in Dublin. She thinks nothing could be worse - until she meets her new staff. They're friendly, helpful, and enthusiastic - in other words, they wouldn't last two minutes in London! As Lisa struggles to find her feet in this alien world of no back-stabbing or bitchiness, her neurotic assistant Ashling is also in trouble. She's just too nice for journalism, and it shows. Who better to help them both than their handsome but hassled boss Jack Devine? Always allowing for the fact his moodiness could give Heathcliff a run for his money, of course.