The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford-and give it to them-you will achieve outstanding results.
This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy's trademark wisdom, you'll discover how to:
• Build your customer base
• Set yourself apart from the competition
• Answer the three crucial questions about any new product or service
• Leverage market research and focus groups to fuel better decisions
• Fulfill a basic emotional need for buyers
• Determine the correct price point for your offerings
• Become truly customer-focused
• Make the most of your distribution channels
• And more
Packed with practical strategies, this little book shows how to dominate your market in a big way.