Killing Giants: 10 Strategies to Topple the Goliath in Your Industry
Killing Giants: 10 Strategies to Topple the Goliath in Your Industry3.25 8 5 Forfatter: Stephen Denny Oplæser: Walter Dixon
Findes som lydbog.
Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant-killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over.
During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries- from software to cosmetics to aviation-for their most powerful techniques.
Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include:
• Win in the last three feet. Leverage someone else's investment-just be there the moment the customer grabs their wallet.
• Create "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go.
• Fight unfairly. Learn how the underdog can turn the tables.
From the hypercompetitive world of social media to high-stakes business-to- business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter-the size of the fight in the dog.
Mere info om lydbogen:Forlag: Gildan Media
Længde: 7T 36M