Prøvelyt
The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative - Kiirsten May, Alex Varricchio

The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative

The Proximity Paradox: How to Create Distance from Business as Usual and Do Something Truly Innovative

3,67 3 5 Forfatter: Kiirsten May, Alex Varricchio Oplæser: Stephen Bowlby
Lydbog.
E-bog.
You're too close to your business, and it's killing your creativity

Traditional business structures love stability and predictability. Yet many organizations believe the two essential ingredients for long-term success are creativity and innovation. Kiirsten May and Alex Varricchio, founders of the marketing agency UpHouse, call the relationship between these two opposing expectations the Proximity Paradox–the belief that those who are closest to a subject are best-qualified to innovate for it, when, in reality, intense proximity limits creativity. Instead, people need to create distance from challenges in order to see the best way forward. May and Varricchio believe that until we can separate innovation and execution within ourselves, we will only innovate to the level at which we can execute the idea. To be effective, we need to create distance between our innovation brain and our execution brain.

Unpacking ten common Proximity Paradoxes that affect a company's people, processes, and industry, the authors share some practical ideas to create the distance necessary for your next great idea. An especially valuable book for creatives, and non-creatives in creative industries, but equally applicable to all businesses that depend on innovation.
Sprog: Engelsk Kategori: Økonomi & Business Oversætter:

Mere info om lydbogen:

Forlag: Gildan Media
Udgivet: 2020-04-28
Længde: 5T 26M
ISBN: 9781469080802

Mere info om e-bogen:

Forlag: ECW Press
Udgivet: 2020-03-24
ISBN: 9781773055183
Kommentarer

Stream på farten

Lyt og læs, hvor og når det passer dig - med Mofibo har du altid dit helt eget bibliotek i lommen. Start din gratis prøveperiode i dag.

Prøv 30 dage gratis