Doing business in the US is challenging and exciting. The size, wealth, and diversity of the American market is hard to beat. But when it comes to business culture, too many Danes assume that the US is just like Denmark - only bigger. This can be the first of many expensive mistakes.

Find out:

◦ What to expect in meetings and negotiations with Americans
◦ How to make small talk with US colleagues - and which topics to avoid
◦ What Americans really want from a manager
◦ Why your US customers expect you to be available all the time
◦ How to speak American-sounding English and avoid errors
◦ Why Americans love exclamation points!